When people talk about Vietnam’s consumer goods market, it is tempting to jump straight into growth figures, middle-class expansion and retail formats. But markets are …
Continue ReadingWhen Distributor Performance Metrics Reveal Loyalty Is a Liability
There comes a point in every export manager’s life when gut feel isn’t enough – the distributor who once fuelled your growth starts slipping on …
Continue ReadingThe Rise of Chagee: How a Premium Tea Brand Became a Global Contender
If you’ve been following the Asian beverage scene, you’ve probably noticed the rise of Chagee … and no, it’s not just a Chinese fad. In …
Continue ReadingSeoulful Solutions for Exporting Food and Drinks to South Korea
Exporting food and drinks to South Korea can be both an exciting and bewildering experience. The country’s consumers are discerning, its retailers fast-moving, and its …
Continue ReadingPractical Tips for Managers on Giving Feedback to International Teams
Managing a team across multiple countries is exciting but comes with unique challenges. Cultural differences, language barriers, and logistical complexities mean that giving feedback to …
Continue ReadingMarket Opportunity Analysis Insights from Ghana’s Rubby Golo
When you’re looking at expanding into new countries, getting the market opportunity analysis right at the start can make or break your success. In episode …
Continue ReadingWorldwide Health Coverage for Expats: Protect Your Well-Being
Living overseas can be immensely rewarding, but it also demands level-headed planning. Chief among the practicalities is healthcare. Accessing reliable medical services abroad can be …
Continue ReadingTrends in Infant Formula Sales in China 2025 & How to Stay Competitive
China’s Infant Formula market has long been one of the most dynamic and demanding in the world, as well as being the largest at 36% …
Continue ReadingFreshly brewed case study: why Starbucks is Struggling in China
By mid‑2025, Starbucks stands at a crossroads – it can’t be denied that Starbucks is struggling in China. Their Q1 FY25 results (to end‑December 2024) …
Continue ReadingAI Powered Trendspotting for Southeast Asia’s Consumer Market
The digital economy of Southeast Asia is undergoing swift growth & AI is evolving as a prominent driver in the continued success of the region. …
Continue Reading