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Creating an Internal Communications Strategy Across Borders

Last Updated: on 02/06/202209/09/2021by Kathryn6 Comments on Creating an Internal Communications Strategy Across Borders
Global Internal Communications

Kate Isichei is a global internal communications consultant with over 20 years experience. She supports small to medium businesses looking for help to create and …

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8 Strategies for Coping with Uncertainty in International Business

Last Updated: on 04/10/202102/09/2021by KathrynLeave a Comment on 8 Strategies for Coping with Uncertainty in International Business
uncertainty in international business

In international expansion uncertainty is unavoidable. You can have the best strategy and plan known to woman but things some are bound to come up …

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Entering the Food and Beverage Market in Korea: Part 3 Understand Consumers

Last Updated: on 05/05/202229/07/2021by Kathryn6 Comments on Entering the Food and Beverage Market in Korea: Part 3 Understand Consumers
consumers on the street in Seoul. South Korea

This is the third & final part of my mini-series looking at entering the food and beverage market in Korea. The first two parts looked …

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Entering the Food and Beverage Market in Korea: Finding the Right Importer

Last Updated: on 05/05/202221/07/2021by Kathryn7 Comments on Entering the Food and Beverage Market in Korea: Finding the Right Importer
street in south korea

This is part 2 of my guide to entering the food and beverage market in Korea. I’ll be looking at methods of selecting a partner …

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China Registration Regulations for Overseas Food Manufacturers from 2022

Last Updated: on 10/06/202215/07/2021by Kathryn18 Comments on China Registration Regulations for Overseas Food Manufacturers from 2022
China flag

On 12th April 2021 the General Administration of Customs China (GACC) announced important changes to the regulations for imported foodstuffs. These new registration regulations for …

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The Culture Map by Erin Meyer: a summary and review

Last Updated: on 09/12/202108/07/2021by Kathryn15 Comments on The Culture Map by Erin Meyer: a summary and review
Culture Map cover

Have you read “The Culture Map” by Erin Meyer? If not… 😱… get right on it after you finished reading this post! This really is …

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Using Export Consulting Services to Help You Grow Your Business

Last Updated: on 27/06/202201/07/2021by Kathryn7 Comments on Using Export Consulting Services to Help You Grow Your Business
grow your business

Now that many areas of the world are starting to slowly and carefully exit their Covid comas, many companies need to consider how to effectively …

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Leverage Toutiao’s AI to target Chinese consumers for your brand

Last Updated: on 10/06/202224/06/2021by Kathryn13 Comments on Leverage Toutiao’s AI to target Chinese consumers for your brand

This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …

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A Guideline to Entering the Food and Beverage Market in Korea

Last Updated: on 05/05/202217/06/2021by Kathryn6 Comments on A Guideline to Entering the Food and Beverage Market in Korea
Korean Flag

This is a topic that I’ve been asked to speak on frequently recently, so I decided to write this guideline to entering the food and …

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New Trends in China, New Opportunities in Trade: Export Horizons in China

Last Updated: on 10/06/202211/06/2021by Kathryn17 Comments on New Trends in China, New Opportunities in Trade: Export Horizons in China
New Trends in China New Opportunities in Trade Export Horizons flyer for event

I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …

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I will support you step by step on your journey into international markets to ensure you have the knowledge you need to be successful in your chosen countries.

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A step by step guide to analysing and comparing the suitability of different markets for your products. Topics covered include: - why companies export - main factors to consider before you decide to enter a new market - economic environment - legal frameworks and regulatory issues - consumer considerations - internal company requirements - product fit check - tools to help you have an objective comparison