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Finding the Perfect Partner: Distributor Dating in a Hybrid World

Last Updated: on 02/03/202327/07/2022by Kathryn15 Comments on Finding the Perfect Partner: Distributor Dating in a Hybrid World

Do you want the bad news or the good news first? It’s never been harder to find the right distribution partner in international markets, but …

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Which Personal Branding Facts do Global Brands need to Consider?

Last Updated: on 14/07/202214/07/2022by KathrynLeave a Comment on Which Personal Branding Facts do Global Brands need to Consider?
why is personal branding important for global brands?

Whilst it may seem almost like a contradiction in terms, global brands need to consider how they can use personal branding facts to consolidate their …

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3 International Business Failures in the Form of International Case Studies

Last Updated: on 29/08/202207/07/2022by Kathryn4 Comments on 3 International Business Failures in the Form of International Case Studies
International Case studies of international brands that failed due to culture mistakes

3 household names…3 US companies who failed in an overseas market for reasons that mostly could have been avoided with some research. So what are …

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Digitalisation of Supply Chains 2022: Trends in South East Asia

Last Updated: on 14/09/202230/06/2022by Kathryn4 Comments on Digitalisation of Supply Chains 2022: Trends in South East Asia
Digitalisation of Supply Chains 2022

Since the the beginning of the pandemic, the topic of supply chain crises have often been in the news. Especially for internationally active companies having …

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6 Tips: Making the Best First Impression in International Business Meetings

Last Updated: on 02/03/202323/06/2022by Kathryn15 Comments on 6 Tips: Making the Best First Impression in International Business Meetings
making the best first impression in international business meetings. international business etiquette. to shake hands or not?

First impressions count, and seldom more so than in international business where non-verbal cues may play an increased role in perceptions. So what preparation is …

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Advantages of working with a Distributor in Export Markets

Last Updated: on 02/03/202316/06/2022by Kathryn17 Comments on Advantages of working with a Distributor in Export Markets
Advantages of working with a distributor

For most small to medium size companies there are significant advantages of working with a distributor when looking to expand into export markets with their …

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Interview with Julia Bingel: Top Tips for Entering China

Last Updated: on 03/03/202309/06/2022by Kathryn18 Comments on Interview with Julia Bingel: Top Tips for Entering China
Top mistakes when entering the Chinese market

According to a recent LinkedIn poll that I organised, at least 70% of companies are unsure about doing business in China. Julia Bingel and I …

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Wael Masri: Building international business relationships to drive growth

Last Updated: on 03/02/202301/06/2022by Kathryn15 Comments on Wael Masri: Building international business relationships to drive growth
Building international business relationships to drive growth

I often talk about the importance of building international business relationships , and I’d like to share this interview showcasing the work of Wael Masri, …

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Outward documentary collection: cash against documents procedure

Last Updated: on 29/06/202226/05/2022by Kathryn3 Comments on Outward documentary collection: cash against documents procedure
documentary collections

Do you know how to use an outward documentary collection and are you sure about the cash against documents procedure? I’ve been talking about payment …

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Sales Managers: what must you consider with letter of credit payment terms?

Last Updated: on 20/06/202218/05/2022by Kathryn8 Comments on Sales Managers: what must you consider with letter of credit payment terms?
letter of credit payment terms

International Sales Managers often bandy the term “letter of credit” around when talking about export payment terms with their foreign partners. However, in many cases …

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I will support you step by step on your journey into international markets to ensure you have the knowledge you need to be successful in your chosen countries.

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.