Kate Isichei is a global internal communications consultant with over 20 years experience. She supports small to medium businesses looking for help to create and …
Continue Reading8 Strategies for Coping with Uncertainty in International Business
In international expansion uncertainty is unavoidable. You can have the best strategy and plan known to woman but things some are bound to come up …
Continue ReadingEntering the Food and Beverage Market in Korea: Part 3 Understand Consumers
This is the third & final part of my mini-series looking at entering the food and beverage market in Korea. The first two parts looked …
Continue ReadingEntering the Food and Beverage Market in Korea: Finding the Right Importer
This is part 2 of my guide to entering the food and beverage market in Korea. I’ll be looking at methods of selecting a partner …
Continue ReadingChina Registration Regulations for Overseas Food Manufacturers from 2022
On 12th April 2021 the General Administration of Customs China (GACC) announced important changes to the regulations for imported foodstuffs. These new registration regulations for …
Continue ReadingThe Culture Map by Erin Meyer: a summary and review
Have you read “The Culture Map” by Erin Meyer? If not… 😱… get right on it after you finished reading this post! This really is …
Continue ReadingUsing Export Consulting Services to Help You Grow Your Business
Now that many areas of the world are starting to slowly and carefully exit their Covid comas, many companies need to consider how to effectively …
Continue ReadingLeverage Toutiao’s AI to target Chinese consumers for your brand
This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …
Continue ReadingA Guideline to Entering the Food and Beverage Market in Korea
This is a topic that I’ve been asked to speak on frequently recently, so I decided to write this guideline to entering the food and …
Continue ReadingNew Trends in China, New Opportunities in Trade: Export Horizons in China
I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …
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