Kathryn Read - logo
  • Home
  • About
  • Blog
  • Services
  • Resources
  • Contact

Blog

Get the Scoop on the Ice Cream Market in China: what you need to know

Last Updated: on 17/11/202305/07/2023by KathrynLeave a Comment on Get the Scoop on the Ice Cream Market in China: what you need to know
get the scoop on the ice cream market in China. china and ice cream is a match made in heaven

Did you know that the ice cream market in China is the largest in the world? And how about the answer to that other mystery: …

Continue Reading

Susan Fang: Business Lessons from International Education Consultants

Last Updated: on 01/08/202328/06/2023by KathrynLeave a Comment on Susan Fang: Business Lessons from International Education Consultants
Susan Fang, international education consultant talking about frequent mistakes in international business and how to build international relationships

At first glance the distribution business I usually talk about and international education consultants may not have a great deal in common. Look again though, …

Continue Reading

Thriving in Global Business: the Challenges of International Sales

Last Updated: on 29/04/202521/06/2023by KathrynLeave a Comment on Thriving in Global Business: the Challenges of International Sales
Thriving in Global Business for international business development professionals

Whether you’re just starting out or an international sales veteran, you need to understand the challenges of international sales you’ll face prior to feeling you’re …

Continue Reading

Connecting Across Cultures: A Global Business Expansion Strategy for Brands

Last Updated: on 26/01/202414/06/2023by Kathryn8 Comments on Connecting Across Cultures: A Global Business Expansion Strategy for Brands
building an international brand

Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business …

Continue Reading

Export Pricing Strategy in International Trade: Using Price Calculations

Last Updated: on 19/10/202307/06/2023by KathrynLeave a Comment on Export Pricing Strategy in International Trade: Using Price Calculations
Export pricing strategy

Price is a significant factor in the product marketing mix so it’s vital to get your export pricing strategy in international trade right. If you …

Continue Reading

Export pricing strategy in international trade: 1 key to product market fit

Last Updated: on 30/09/202331/05/2023by Kathryn1 Comment on Export pricing strategy in international trade: 1 key to product market fit
make sure you calculate all relevant costs when analysing if your pricing strategy for export gives you a good product market fit

Export pricing and costing is a part of the marketing mix that often is neglected until quite late in the planning process. However, getting this …

Continue Reading

Is your Business Ready for International Expansion? Are you export ready?

Last Updated: on 27/06/202324/05/2023by KathrynLeave a Comment on Is your Business Ready for International Expansion? Are you export ready?
Is your business ready for international expansion? Think: are you export ready before tapping into a new market

Is your business ready for international expansion? How can you recognise the stage in your development when you’re ready to think about tapping into a …

Continue Reading

Taking your Career International: Attributes for Global Success

Last Updated: on 06/01/202417/05/2023by KathrynLeave a Comment on Taking your Career International: Attributes for Global Success
cover image live with Michael Maeder future proof your international business career

For many people, taking your career international sounds like a dream job, although it’s not all exciting travel and exotic food. What are the attributes …

Continue Reading

Why an Integrated Business Planning Framework could improve your Exports

Last Updated: on 13/06/202310/05/2023by KathrynLeave a Comment on Why an Integrated Business Planning Framework could improve your Exports
how to make an export plan. Making an export plan - doing the foundational work

The phrases “supply chain crisis” or “VUCA world” could probably be some of THE buzzwords of the last 3 pandemic years. Implementing an integrated business …

Continue Reading

Do you know how to fire a distributor and why you might need to?

Last Updated: on 06/06/202303/05/2023by KathrynLeave a Comment on Do you know how to fire a distributor and why you might need to?
firing a distributor is never an easy decision

If you work with international channel partners for long enough then at some point you will need to know how to fire a distributor. Why …

Continue Reading

Posts pagination

Previous 1 … 5 6 7 8 9 10 11 12 13 … 21 Next

Search

Find Me:

Address
A-4563 Micheldorf,
Austria

Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.

Site owner

Kathryn Read
hello@kathrynread.com
T: +43 676 845452404

Subscribe and Follow

Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.

Imprint

Imprint

© Copyright 2026 Kathryn Read. Privacy Policy
Back to topDo you know how to fire a distributor and why you might need to?
picture of Kathryn Read without background

Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.