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Understanding Financial Wellbeing in a Multicultural Workforce for Success

Last Updated: on 12/05/202506/05/2025by KathrynLeave a Comment on Understanding Financial Wellbeing in a Multicultural Workforce for Success
Photo by JComp from Freepik

Financial stress hurts employee performance, reducing productivity and motivation. Absenteeism increases. Focus reduces & mental health is affected. As such, the entire organisation suffers. Hence, …

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Building Brand Trust While Dealing with Cross-Cultural Challenges

Last Updated: on 12/05/202530/04/2025by KathrynLeave a Comment on Building Brand Trust While Dealing with Cross-Cultural Challenges
Graphic from IEE26

To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building …

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Lessons from Asia on the importance of history in international leadership

Last Updated: on 06/05/202516/04/2025by KathrynLeave a Comment on Lessons from Asia on the importance of history in international leadership

In part one, we explored how leadership has deep roots in military history and why understanding that gives us an edge in today’s globalised business …

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The power of understanding history’s role in global leadership today

Last Updated: on 30/04/202502/04/2025by KathrynLeave a Comment on The power of understanding history’s role in global leadership today
Understanding history's role in global leadership

Understanding history’s role in global leadership is crucial for modern leaders seeking to navigate the complexities of today’s world. Those links combined with understanding historical …

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Navigating International Markets with Fractional Export Sales Specialists

Last Updated: on 02/05/202519/03/2025by KathrynLeave a Comment on Navigating International Markets with Fractional Export Sales Specialists
IEE25 Sylwia Haczkiewicz Fractional Export Sales Specialists

Expanding into international markets is an exciting yet complex endeavour, which can feel really overwhelming. And that’s where fractional export sales specialists, such as Sylwia …

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Exploring the Latest Snacking Trends in Southeast Asia in 2025

Last Updated: on 09/04/202505/03/2025by KathrynLeave a Comment on Exploring the Latest Snacking Trends in Southeast Asia in 2025
latest snacking trends in southeast asia - snacks in a convenience store

As someone deeply passionate about the evolving food industry, I closely follow the latest snacking trends in Southeast Asia. The snacking landscape is dynamic, shaped …

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Insights from Monwara Ali on Effective Leadership Strategies in Ramadan

Last Updated: on 25/03/202519/02/2025by KathrynLeave a Comment on Insights from Monwara Ali on Effective Leadership Strategies in Ramadan
graphic for episode 23 of international expansion explained

It’s been a few months since my conversation with Monwara Ali for episode 23 of International Expansion Explained. However I want to bring this summary …

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Analysing the Phenomenal Success of Jellycat in the Chinese Market

Last Updated: on 15/03/202505/02/2025by KathrynLeave a Comment on Analysing the Phenomenal Success of Jellycat in the Chinese Market

Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …

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The Migration from TikTok to Rednote: Xiaohongshu’s American User Influx

Last Updated: on 28/02/202519/01/2025by KathrynLeave a Comment on The Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
transitioning to Rednote, switching from TikTok to Rednote

I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …

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Regional Lunar New Year Food Traditions & Symbolism You Need to Know

Last Updated: on 11/03/202508/01/2025by Kathryn1 Comment on Regional Lunar New Year Food Traditions & Symbolism You Need to Know

If you’ve ever travelled within Asia, then you’ll already know that food plays a huge role in building relationships. During the New Year celebrations that’s …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.