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Pangdonglai Secrets to Success and Why Brands Should Care

Last Updated: on 12/02/202612/02/2026by KathrynLeave a Comment on Pangdonglai Secrets to Success and Why Brands Should Care
Pangdonglai secrets to success for selling successfully in China

In the sprawling landscape of Chinese retail, few stories are as compelling (or as instructive) as that of Pangdonglai. Despite its low global profile, this …

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Succeeding in China means moving from gambling to strategy

Last Updated: on 07/02/202628/01/2026by KathrynLeave a Comment on Succeeding in China means moving from gambling to strategy
Succeeding in China

Succeeding in China is a plan (or a dream) for many brands. The market is huge and the numbers sound staggering on the face of …

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Yakult in Southeast Asia: Why Slow & Steady Wins the Race

Last Updated: on 01/02/202614/01/2026by KathrynLeave a Comment on Yakult in Southeast Asia: Why Slow & Steady Wins the Race
yakult in southeast asia

In conversations about success in Southeast Asia, you could be forgiven for thinking that the only success factor is speed. The same phrases come up …

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Secrets to Thriving in Vietnam’s Consumer Goods Market

Last Updated: on 05/02/202631/12/2025by KathrynLeave a Comment on Secrets to Thriving in Vietnam’s Consumer Goods Market
IEE episode 30 with BEnji Lamb

When people talk about Vietnam’s consumer goods market, it is tempting to jump straight into growth figures, middle-class expansion and retail formats. But markets are …

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When Distributor Performance Metrics Reveal Loyalty Is a Liability

Last Updated: on 13/01/202610/12/2025by KathrynLeave a Comment on When Distributor Performance Metrics Reveal Loyalty Is a Liability
frozen grass

There comes a point in every export manager’s life when gut feel isn’t enough – the distributor who once fuelled your growth starts slipping on …

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The Rise of Chagee: How a Premium Tea Brand Became a Global Contender

Last Updated: on 08/01/202626/11/2025by KathrynLeave a Comment on The Rise of Chagee: How a Premium Tea Brand Became a Global Contender
JAsmine green milk tea

If you’ve been following the Asian beverage scene, you’ve probably noticed the rise of Chagee … and no, it’s not just a Chinese fad. In …

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Seoulful Solutions for Exporting Food and Drinks to South Korea

Last Updated: on 16/12/202512/11/2025by Kathryn1 Comment on Seoulful Solutions for Exporting Food and Drinks to South Korea
Exporting foods to South Korea

Exporting food and drinks to South Korea can be both an exciting and bewildering experience. The country’s consumers are discerning, its retailers fast-moving, and its …

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Practical Tips for Managers on Giving Feedback to International Teams

Last Updated: on 03/12/202529/10/2025by Kathryn1 Comment on Practical Tips for Managers on Giving Feedback to International Teams
giving feedback to international teams

Managing a team across multiple countries is exciting but comes with unique challenges. Cultural differences, language barriers, and logistical complexities mean that giving feedback to …

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Market Opportunity Analysis Insights from Ghana’s Rubby Golo

Last Updated: on 11/11/202501/10/2025by Kathryn1 Comment on Market Opportunity Analysis Insights from Ghana’s Rubby Golo
IEE28 with Rubby Golo

When you’re looking at expanding into new countries, getting the market opportunity analysis right at the start can make or break your success. In episode …

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Worldwide Health Coverage for Expats: Protect Your Well-Being

Last Updated: on 28/10/202505/09/2025by Kathryn3 Comments on Worldwide Health Coverage for Expats: Protect Your Well-Being
worldwide health coverage for expats

Living overseas can be immensely rewarding, but it also demands level-headed planning. Chief among the practicalities is healthcare. Accessing reliable medical services abroad can be …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.