What do you need to consider in your sales communication if you are an international professional working between East Asia and the US? What are …
Continue ReadingFood and Beverage Trends in China you should be evolving with
What are the most important food and beverage trends in China to watch out for? The FMCG industry is by its very nature, well, fast-moving, …
Continue ReadingBusiness Etiquette in Vietnam: some do and don’ts in Vietnam Business
With Vietnam’s economy growing strongly, combined with a sense of unease about expanding or continuing in China, many companies see the neighbouring country as an …
Continue ReadingInterview Neil Playfoot: Brewing craft beer around the world
In episode 7 of International Expansion Explained I discussed brewing craft beer around the world with Neil Playfoot, and we looked at some of the …
Continue ReadingHow to make an export plan 2 – the concrete action plan
In my first post on this topic, I looked at the mindset preparation and also the desk work up front of how to make an …
Continue ReadingHow to make an export plan if you want to expand internationally part 1
It’s that time of year again where companies start thinking about their upcoming planning. If you want to expand abroad in the coming year then …
Continue ReadingManaging Global Teams & Building Culture Working across Borders
It’s one thing to have a decentralised team spread across the world. However how do you best go about building culture (of the positive kind) …
Continue ReadingStore Checks in International Sales: A Retail Audit Example
Love ’em or hate ’em, doing store checks is an integral part of the job for anyone in international sales or product management. This kind …
Continue ReadingInterview Laura Cortes: Custom Product Development & Sourcing from China
What are the main questions you need to consider if you’re thinking about sourcing from China? These will differ depending on whether you are just …
Continue ReadingFinding the Perfect Partner: Distributor Dating in a Hybrid World
Do you want the bad news or the good news first? It’s never been harder to find the right distribution partner in international markets, but …
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