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Naver Marketing 2023: why optimising Naver Blog posts pays off

Last Updated: on 28/03/202322/02/2023by Kathryn3 Comments on Naver Marketing 2023: why optimising Naver Blog posts pays off
Naver marketing strategy - optimising naver blog posts

If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …

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Types of International Distribution Channels to Maximise Global Reach

Last Updated: on 23/03/202315/02/2023by Kathryn3 Comments on Types of International Distribution Channels to Maximise Global Reach
Which type of distribution channel is right for your products and chosen market? It's a maze

Within international business, the word “distribution” is used rather ambiguously to mean both the physical logistics operation and marketing the product. I’m looking at types …

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Multilingual Website Strategy: what is multi language website best practice

Last Updated: on 12/03/202308/02/2023by Kathryn2 Comments on Multilingual Website Strategy: what is multi language website best practice

Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …

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Why should you read Prisoners of Geography by Tim Marshall?

Last Updated: on 24/06/202301/02/2023by Kathryn1 Comment on Why should you read Prisoners of Geography by Tim Marshall?
Young person holding a copy of Prisoners of Geography by Tim Marshall

Business is driven to some extent by geopolitics, so in order to be successful, you need to understand what’s going on in the world. In …

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2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?

Last Updated: on 03/03/202325/01/2023by Kathryn4 Comments on 2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?

Around a quarter of the world’s population are celebrating ringing in the lunar new year (often simply referred to as Chinese New Year) so if …

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Vivian Manasse: Can intercultural intelligence skills be learnt?

Last Updated: on 23/02/202318/01/2023by Kathryn6 Comments on Vivian Manasse: Can intercultural intelligence skills be learnt?

In today’s multicultural and interconnected world, intercultural intelligence skills (ICI) are increasingly required. I sat down with Vivian Manasse to discuss whether this is innate, …

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Frequent Mistakes in International Expansion: Asia Market Entry Mistakes 2

Last Updated: on 14/02/202312/01/2023by Kathryn6 Comments on Frequent Mistakes in International Expansion: Asia Market Entry Mistakes 2
Imperial city in Hue, Vietnam

There are a number of Asia market entry mistakes that I see being repeated time and again by companies. These are not the kind of …

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Frequent Mistakes in International Expansion: Asia Market Entry Mistakes 1

Last Updated: on 03/02/202321/12/2022by Kathryn8 Comments on Frequent Mistakes in International Expansion: Asia Market Entry Mistakes 1
bangkok by night cityscape

This post won’t cover the kind of frequent mistakes in international expansion that I covered here, but will focus more on criteria which are more …

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Interview Suzan Brown: selecting a language service provider

Last Updated: on 31/01/202314/12/2022by Kathryn3 Comments on Interview Suzan Brown: selecting a language service provider
IEE episode 9 cover with KAthryn Read and Suzan Brown

When companies expand internationally, translation is often one of the first ideas that they have. To appeal to the locals then great localisation and translation …

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An International Distribution Agreement Checklist 3. Some final thoughts.

Last Updated: on 02/03/202308/12/2022by Kathryn3 Comments on An International Distribution Agreement Checklist 3. Some final thoughts.
International Distribution Agreement Checklist

If you’re exporting, then sooner or later you have to deal with the question of an international distribution agreement. Which points to you need to include …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.