Expanding into international markets is an exciting yet complex endeavour, which can feel really overwhelming. And that’s where fractional export sales specialists, such as Sylwia …
Continue ReadingExploring the Latest Snacking Trends in Southeast Asia in 2025
As someone deeply passionate about the evolving food industry, I closely follow the latest snacking trends in Southeast Asia. The snacking landscape is dynamic, shaped …
Continue ReadingInsights from Monwara Ali on Effective Leadership Strategies in Ramadan
It’s been a few months since my conversation with Monwara Ali for episode 23 of International Expansion Explained. However I want to bring this summary …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingRegional Lunar New Year Food Traditions & Symbolism You Need to Know
If you’ve ever travelled within Asia, then you’ll already know that food plays a huge role in building relationships. During the New Year celebrations that’s …
Continue ReadingA Year End Countdown – Making 2025 a Cracker!
It’s that time of year again. The office coffee machine has been replaced by a samovar filled with Glühwein, your inbox is full of “season’s …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue ReadingExport market entry costs for brands: International Market Budgeting 2
International market budgeting is more complex than making a projection for your home market so in this post, we’ll dig into the realities of export …
Continue ReadingEstimating Sales for International Market Budgeting for New Countries
International market budgeting for export expansion into new countries is a subject many companies and international business professionals struggle with. Budgeting for international sales feels …
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