If you’re new to the exporting space, then choosing from the worldwide market expansion strategies that are out there can seem really overwhelming. It’s hard …
Continue ReadingLocal to global: Developing a global mindset for international expansion
“Think global, act local”. With those words, HSBC Group created themselves one of the most iconic taglines in the business world. But how DO you …
Continue ReadingAre you export ready? Questions top international trade advisors will ask.
Are you export ready? Is your company ready to take the leap beyond your home markets, or perhaps the neighbouring region? Which are the questions …
Continue ReadingSelling Sustainable Consumer Goods in Asia for Food and Drink Exporters
Sustainability is becoming a significant concern among Asian consumers, especially in emerging markets. Selling sustainable consumer goods in Asia can be challenging for food and …
Continue ReadingWhy the hype? Bubble tea as a cultural phenomenon.
Bubble tea? Surely you’ve seen teenagers drinking garishly coloured drinks with bits in? Bubble tea as a cultural phenomenon seems to be trending around the …
Continue ReadingVictoria Rennoldson: Speaking is a key skill in International Leadership
Effective communication is one of the cornerstones of international leadership. I chatted with communication coach and cross-cultural trainer Victoria Rennoldson to find out about her …
Continue ReadingCase Study: Aldi in China. Can they compete successfully with Hema?
Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail …
Continue ReadingSeize the Opportunity: Vietnam for Food and Drink Exporters
Entering the Vietnamese market can be a rewarding venture for food and drink exporters. With its growing economy and increasing appetite for international flavours, Vietnam …
Continue ReadingMaximising Reach: Marketing with LINE for Food and Drink Exporters
The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive …
Continue ReadingFred Copestake: Partnering Skills in International Channel Sales
In expanding a business globally, understanding local markets and cultures is crucial. Effective management of international channel sales and partnerships requires a skilled manager who …
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