The double 11 shopping festival, also known as Singles’ Day, has grown from humble beginnings into a global phenomenon. Originally taking place on the 11th …
Continue ReadingWhy & how should you enhance distributor loyalty in export markets?
I’ve written a lot about why working with a distributor is probably the best option for your brand, but not about boosting distributor engagement in …
Continue ReadingCross-Border Challenges in Supply Chains for Small & Medium Companies
As the global marketplace becomes increasingly interconnected, it’s not only giant corporates who are looking to navigate cross-border challenges in supply chains. Small and medium …
Continue ReadingMaximise International Market Entry through Digital Marketing Strategy
Expanding your business internationally has become more accessible than ever before. However, entering new international markets requires a well-crafted digital marketing strategy to stand out …
Continue ReadingPros & Cons of Working with an Exclusive Distributor in Export Markets
If you’ve decided that a distributor is the best option for your company to expand into overseas markets, then you need to consider whether you …
Continue ReadingAsia’s Coffee Industry Outlook: Emerging Trends in the Region
If I asked you what people mostly drink in Asia, chances are that you’d say “tea” & whilst that’s true, it’s not the whole story …
Continue ReadingInternational Career Development for Personal and Professional Growth
Lorenzo Fornaroli is the perfect person to talk about international career development, as all through his illustrious career he’s used it has a motor to …
Continue ReadingOpportunities and Challenges entering Food Retail in Austria
Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion. With a strong economy and a …
Continue Reading8 Essential International Food Trade Fairs for Brand Owners who Export
If you are looking at expanding your business internationally, then international trade fairs (or international trade shows as they are called in the US) offer …
Continue ReadingThe Future of Smart Retail in China with Ashley Dudarenok
Nowhere has the shopping experience changed in the past 15 years as much as in China. I discussed the future of smart retail in China …
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