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55+ Questions to Ask When You’re Looking for International Distributors

Last Updated: on 03/09/202529/03/2023by KathrynLeave a Comment on 55+ Questions to Ask When You’re Looking for International Distributors
ask lots of questions when qualifying international distributors

When looking for international distributors, there are many questions you should ask to ensure a successful partnership. The questions can be divided into five main …

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Before going on a business trip: best practices for business travel plans

Last Updated: on 24/04/202322/03/2023by Kathryn16 Comments on Before going on a business trip: best practices for business travel plans
Vienna Airport best practices for business travel

Contrary to what some people might try to make you believe, the pandemic didn’t kill business travel. However before going on a business trip you …

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A sweet business opportunity? Entering the Chinese chocolate market

Last Updated: on 19/10/202315/03/2023by KathrynLeave a Comment on A sweet business opportunity? Entering the Chinese chocolate market
Chocolate shavings

Whilst I believe the Chinese chocolate market is a worthwhile & growing opportunity for the right brands, I wanted to write this blog post more …

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What now? International Sales and Service for your Long Term Success

Last Updated: on 13/04/202308/03/2023by Kathryn1 Comment on What now? International Sales and Service for your Long Term Success
Thumbnail to YouTube video & live event with Kim Kirkendall (IEE11)

When starting out in export, it’s all too easy to get caught up in the excitement of obtaining and fulfilling that first order. If you …

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5 Trends to focus on in Chinese Consumer Behaviour 2023

Last Updated: on 01/01/202401/03/2023by KathrynLeave a Comment on 5 Trends to focus on in Chinese Consumer Behaviour 2023
shanghai

2022 was probably the worst year that most Chinese consumers can remember. However the abrupt scrapping of Zero Covid altered the trajectory of the market, …

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Naver Marketing 2023: why optimising Naver Blog posts pays off

Last Updated: on 04/10/202422/02/2023by Kathryn6 Comments on Naver Marketing 2023: why optimising Naver Blog posts pays off
Naver marketing strategy - optimising naver blog posts

If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …

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Types of International Distribution Channels to Maximise Global Reach

Last Updated: on 14/10/202415/02/2023by Kathryn3 Comments on Types of International Distribution Channels to Maximise Global Reach
Which type of distribution channel is right for your products and chosen market? It's a maze

Within international business, the word “distribution” is used rather ambiguously to mean both the physical logistics operation and marketing the product. I’m looking at types …

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Multilingual Website Strategy: what is multi language website best practice

Last Updated: on 12/03/202308/02/2023by Kathryn5 Comments on Multilingual Website Strategy: what is multi language website best practice

Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …

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Why should you read Prisoners of Geography by Tim Marshall?

Last Updated: on 24/06/202301/02/2023by Kathryn1 Comment on Why should you read Prisoners of Geography by Tim Marshall?
Young person holding a copy of Prisoners of Geography by Tim Marshall

Business is driven to some extent by geopolitics, so in order to be successful, you need to understand what’s going on in the world. In …

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2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?

Last Updated: on 18/04/202425/01/2023by Kathryn4 Comments on 2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?

Around a quarter of the world’s population are celebrating ringing in the lunar new year (often simply referred to as Chinese New Year) so if …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.