When starting out in export, it’s all too easy to get caught up in the excitement of obtaining and fulfilling that first order. If you …
Continue Reading5 Trends to focus on in Chinese Consumer Behaviour 2023
2022 was probably the worst year that most Chinese consumers can remember. However the abrupt scrapping of Zero Covid altered the trajectory of the market, …
Continue ReadingNaver Marketing 2023: why optimising Naver Blog posts pays off
If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue ReadingTypes of International Distribution Channels to Maximise Global Reach
Within international business, the word “distribution” is used rather ambiguously to mean both the physical logistics operation and marketing the product. I’m looking at types …
Continue ReadingMultilingual Website Strategy: what is multi language website best practice
Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …
Continue ReadingWhy should you read Prisoners of Geography by Tim Marshall?
Business is driven to some extent by geopolitics, so in order to be successful, you need to understand what’s going on in the world. In …
Continue Reading2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?
Around a quarter of the world’s population are celebrating ringing in the lunar new year (often simply referred to as Chinese New Year) so if …
Continue ReadingVivian Manasse: Can intercultural intelligence skills be learnt?
In today’s multicultural and interconnected world, intercultural intelligence skills (ICI) are increasingly required. I sat down with Vivian Manasse to discuss whether this is innate, …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 2
There are a number of Asia market entry mistakes that I see being repeated time and again by companies. These are not the kind of …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 1
This post won’t cover the kind of frequent mistakes in international expansion that I covered here, but will focus more on criteria which are more …
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