Planning 2021? “Yeah right”, I hear you say….”just like we planned out 2020″. I appreciate that especially after 2020 it might seem that you have …
Continue Reading4 Key Takeaways from the Business Beyond Borders Event
In the first week of December, Anja Riemer-Grobe and I co-hosted a virtual event called Business Beyond Borders. Our aim was to provide some inspiration …
Continue ReadingSelling Successfully in China – Part 3 – Guanxi
Guanxi: Building and Nurturing Relationships Guanxi is a huge topic in the Middle Kingdom. But before we get stuck in to this, remember: be prepared …
Continue ReadingSelling Successfully in China – Part 2 – Do the Due Diligence
Do the Due Diligence As I mentioned in Part 1 of this series, I’m not going into details or specifics of certain industries here. I’m …
Continue ReadingSelling Successfully in China – Part 1
The Background to Selling in China There are really such a lot of materials out there when you start talking about how to be successful …
Continue ReadingTime is Time, right? Here’s why that isn’t true.
Wrong. Perceptions of time are something that are deeply entrenched in culture and tradition meaning that they can become stumbling blocks when you are working …
Continue ReadingSingles Day 2020 – the World’s Largest Shopping Festival
Can you get your head around figures like these? Singles Day once again proved that it is the world’s largest shopping festival. A GMV (gross …
Continue ReadingThe Silk Roads by Peter Frankopan – a Book Review
Some women love buying clothes, others geek out on owning new shoes. Me, I love books…so when the pattern from the Isfahan mosque on the …
Continue ReadingEntering new markets is like going for a hike
This might seem like an odd title for a blog post, but as I’m all about entering new markets, I’d like to share some comparisons …
Continue ReadingIntroduction – who is Kathryn Read?
Welcome to my website! If you are asking who I am and what I really do, let me introduce myself with a short version of …
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