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Entering the Food and Beverage Market in Korea: Part 3 Understand Consumers

Last Updated: on 02/10/202329/07/2021by Kathryn7 Comments on Entering the Food and Beverage Market in Korea: Part 3 Understand Consumers
consumers on the street in Seoul. South Korea

This is the third & final part of my mini-series looking at entering the food and beverage market in Korea. The first two parts looked …

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Entering the Food and Beverage Market in Korea: Finding the Right Importer

Last Updated: on 11/12/202321/07/2021by Kathryn10 Comments on Entering the Food and Beverage Market in Korea: Finding the Right Importer
street in south korea

This is part 2 of my guide to entering the food and beverage market in Korea. I’ll be looking at methods of selecting a partner …

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China Registration Regulations for Overseas Food Manufacturers from 2022

Last Updated: on 03/03/202315/07/2021by Kathryn28 Comments on China Registration Regulations for Overseas Food Manufacturers from 2022
China flag

On 12th April 2021 the General Administration of Customs China (GACC) announced important changes to the regulations for imported foodstuffs. These new registration regulations for …

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The Culture Map by Erin Meyer: a summary and review

Last Updated: on 22/11/202408/07/2021by Kathryn24 Comments on The Culture Map by Erin Meyer: a summary and review
Culture Map cover

Have you read “The Culture Map” by Erin Meyer? If not… ?… get right on it after you finished reading this post! This really is …

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Using Export Consulting Services to Help You Grow Your Business

Last Updated: on 11/12/202301/07/2021by Kathryn9 Comments on Using Export Consulting Services to Help You Grow Your Business
grow your business

Now that many areas of the world are starting to slowly and carefully exit their Covid comas, many companies need to consider how to effectively …

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Leverage Toutiao’s AI to target Chinese consumers for your brand

Last Updated: on 03/03/202324/06/2021by Kathryn28 Comments on Leverage Toutiao’s AI to target Chinese consumers for your brand

This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …

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A Guideline to Entering the Food and Beverage Market in Korea

Last Updated: on 11/12/202317/06/2021by Kathryn12 Comments on A Guideline to Entering the Food and Beverage Market in Korea
Korean Flag

This is a topic that I’ve been asked to speak on frequently recently, so I decided to write this guideline to entering the food and …

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New Trends in China, New Opportunities in Trade: Export Horizons in China

Last Updated: on 03/03/202311/06/2021by Kathryn23 Comments on New Trends in China, New Opportunities in Trade: Export Horizons in China
New Trends in China New Opportunities in Trade Export Horizons flyer for event

I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …

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Managing Global Logistics Operations when you’re starting in export

Last Updated: on 23/01/202303/06/2021by Kathryn15 Comments on Managing Global Logistics Operations when you’re starting in export
managing global logistics operations

This post is on the basis of an interview I did with Lorenzo Fornaroli, during the course of the Business Beyond Borders Event in Q4 …

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What is Zhihu? How can you use this for your B2B marketing in China?

Last Updated: on 03/03/202327/05/2021by Kathryn41 Comments on What is Zhihu? How can you use this for your B2B marketing in China?
zhihu logo

What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …

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Back to topWhat is Zhihu? How can you use this for your B2B marketing in China?
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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.