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Singles Day 2020 – the World’s Largest Shopping Festival

Last Updated: on 18/11/202112/11/2020by Kathryn7 Comments on Singles Day 2020 – the World’s Largest Shopping Festival
Alibaba Singles Day 2020

Can you get your head around figures like these? Singles Day once again proved that it is the world’s largest shopping festival. A GMV (gross …

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The Silk Roads by Peter Frankopan – a Book Review

Last Updated: on 03/02/202305/11/2020by Kathryn2 Comments on The Silk Roads by Peter Frankopan – a Book Review
Hairpin bends Photo by Amit Jain on Unsplash

Some women love buying clothes, others geek out on owning new shoes. Me, I love books…so when the pattern from the Isfahan mosque on the …

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Entering new markets is like going for a hike

Last Updated: on 10/05/202127/10/2020by Kathryn1 Comment on Entering new markets is like going for a hike
picture of fog filled Enns valley in Austria

This might seem like an odd title for a blog post, but as I’m all about entering new markets, I’d like to share some comparisons …

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Introduction – who is Kathryn Read?

Last Updated: on 29/01/202121/10/2020by KathrynLeave a Comment on Introduction – who is Kathryn Read?
picture of Kathryn Read speaking at an event in China

Welcome to my website! If you are asking who I am and what I really do, let me introduce myself with a short version of …

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I’m Kathryn

I will support you step by step on your journey into international markets to ensure you have the knowledge you need to be successful in your chosen countries.

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.