In today’s global economy, the world is your marketplace. But navigating international waters can be daunting, especially in the wake of Brexit or when faced with the unique challenges of Asian markets. That’s where I come in.
With over 25 years of experience in exporting consumer goods, with a special focus on food & beverages, I have the knowledge, expertise, and strategic acumen to help your business thrive overseas.
Let me be the bridge to your future overseas expansion by making sure you’re twinned with partners who will love your products.
I offer the following services to accelerate your growth overseas:
- International Strategy consulting
- Market rankings and selection
- International Partner search
- Fractional Sales Support for your international sales
- Training and coaching
Any combination of these can be tailored to meet your individual needs.
International Expansion Strategy
Are you looking to move beyond irregular spot deliveries to random markets to a more systematic export development, but you don’t yet have any idea how to go about that?
Maybe you do some shipments within the EU, but are looking to expand beyond the borders and explore markets further afield?
Or does the post-Brexit paperwork all just seem too overwhelming and you have no idea where to start when it comes to exports?
My comprehensive approach starts with meticulous planning, research, and a deep understanding of your business objectives.
I will work closely with you to develop a tailored international expansion strategy that aligns with your vision, market opportunities, and competitive landscape to give you a clear roadmap to international success. From identifying the most lucrative markets to conducting in-depth market research, let’s work together to uncover the potential that awaits your business.
Selecting the RIGHT market for your products is a major pillar of future export success.
Just because a market is large in total doesn’t mean that it offers the best potential for YOUR business to grow as your product and brand needs are unique.
Receive an individual report analysing the merits of 5, 10 or even 20 markets according to the requirements of YOUR brand.
Begin your international expansion knowing that you selected the target market based on a data driven analysis of YOUR individual situation.
International Distributor Search
Apart from selecting the right market, the choice of distributor is one of the decisions that often keeps exporters awake at night as it’s such a key to export success.
Let’s define how your ideal distribution partner should work in alignment with your company values, and leverage my extensive network and in-depth knowledge of international markets to find the right company for your long term future growth.
Fractional International Sales Support
Would you like to expand internationally but your sales team has no capacity for new markets?
Or your export team lacks knowledge about which new market you’re targeting?
Why not leverage my decades of experience? Using me as a part time member of your international sales team can be a cost effective method of extending your global reach…& once things are up and running more smoothly, I’m more than happy to hand over to a selected team member who will take over the baton & keep running with it.
Training or Coaching
I believe in empowering your team. My training services are designed to equip your staff with the skills and knowledge they need to excel in international trade. From understanding regulations to identifying potential markets, I’ve got you covered.
If you have team members transitioning into export, or who’ve never worked with a specific region before then individual coaching may be the best solution to help them on their way to an effective export area manager.
Are you looking for someone to speak at your industry conference or company event? Perhaps a guest for your podcast?
You can find links to some podcasts where I’ve featured as a guest here: https://kathrynread.com/resources/featured-media/
You can find my YouTube channel, including my live stream discussion series here: https://kathrynread.com/YouTube
Let’s discuss how I could add value to your event: