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What is Zhihu? How can you use this for your B2B marketing in China?

Last Updated: on 03/03/202327/05/2021by Kathryn41 Comments on What is Zhihu? How can you use this for your B2B marketing in China?
zhihu logo

What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …

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5 Global Business Podcasts you should be listening to

Last Updated: on 21/04/202319/05/2021by Kathryn10 Comments on 5 Global Business Podcasts you should be listening to
podcast microphone

I “discovered” podcasts for myself a little over 3 years ago and have become somewhat of a junkie. I love to listen to a range …

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Have you thought about using Kuaishou for China Marketing?

Last Updated: on 03/03/202314/05/2021by Kathryn25 Comments on Have you thought about using Kuaishou for China Marketing?
Kuaishou

Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …

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What do distributors want from manufacturers? Are you a great supplier?

Last Updated: on 02/03/202306/05/2021by Kathryn24 Comments on What do distributors want from manufacturers? Are you a great supplier?
shaking hands on international partnerships

Companies spend a lot of time thinking about how they can meet the needs of their prospective consumers, but have you as an exporter given …

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Using Bilibili Marketing in your China Strategy

Last Updated: on 01/01/202528/04/2021by Kathryn22 Comments on Using Bilibili Marketing in your China Strategy
Bilibili QR code in Shanghai made with 1500 drones

Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …

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Why You Need to Write Excellent Meeting Minutes in International Sales

Last Updated: on 22/01/202221/04/2021by Kathryn1 Comment on Why You Need to Write Excellent Meeting Minutes in International Sales
women doing successful global business

I’m sure some of you reading this will be thinking, “why on earth does she believe we need to write excellent meeting minutes in international …

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15 Tips on How to Optimise Meetings in International Sales

Last Updated: on 28/08/202416/04/2021by Kathryn5 Comments on 15 Tips on How to Optimise Meetings in International Sales
international team

Do your international sales teams really optimise their customer meetings? Ask yourself if your teams are really using their time in the best way possible …

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Livestreaming driven Social Commerce in China as the future growth engine?

Last Updated: on 03/03/202309/04/2021by Kathryn26 Comments on Livestreaming driven Social Commerce in China as the future growth engine?
livestreaming in China, social commerce in China

No longer is the West dictating the speed of development in many aspects of the digital world and nowhere is this more obvious than in …

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Know your Incoterms® 2020 – summary, changes & tips for usage

Last Updated: on 25/08/202231/03/2021by Kathryn9 Comments on Know your Incoterms® 2020 – summary, changes & tips for usage
container ship full of cargo

If I mention Incoterms® to you, is it all Double Dutch? Or do you have a vague recollection of learning about them sometime but it …

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Book Review of “Israeli Business Culture” by Osnat Lautman

Last Updated: on 24/06/202325/03/2021by Kathryn9 Comments on Book Review of “Israeli Business Culture” by Osnat Lautman
Tel Aviv

Have you ever done business with Israel? It helps a lot to have some background knowledge and context in all countries and Israeli Business Culture …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.