Now that many areas of the world are starting to slowly and carefully exit their Covid comas, many companies need to consider how to effectively …
Continue ReadingLeverage Toutiao’s AI to target Chinese consumers for your brand
This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …
Continue ReadingA Guideline to Entering the Food and Beverage Market in Korea
This is a topic that I’ve been asked to speak on frequently recently, so I decided to write this guideline to entering the food and …
Continue ReadingNew Trends in China, New Opportunities in Trade: Export Horizons in China
I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …
Continue ReadingManaging Global Logistics Operations when you’re starting in export
This post is on the basis of an interview I did with Lorenzo Fornaroli, during the course of the Business Beyond Borders Event in Q4 …
Continue ReadingWhat is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …
Continue Reading5 Global Business Podcasts you should be listening to
I “discovered” podcasts for myself a little over 3 years ago and have become somewhat of a junkie. I love to listen to a range …
Continue ReadingHave you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …
Continue ReadingWhat do distributors want from manufacturers? Are you a great supplier?
Companies spend a lot of time thinking about how they can meet the needs of their prospective consumers, but have you as an exporter given …
Continue ReadingUsing Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …
Continue Reading