Kathryn Read - logo
  • Home
  • About
  • Blog
  • Services
  • Resources
  • Contact

Blog

4 Key Takeaways from the Business Beyond Borders Event

Last Updated: on 16/01/202417/12/2020by Kathryn10 Comments on 4 Key Takeaways from the Business Beyond Borders Event
Business Beyond Borders virtual event

In the first week of December, Anja Riemer-Grobe and I co-hosted a virtual event called Business Beyond Borders. Our aim was to provide some inspiration …

Continue Reading

Selling Successfully in China – Part 3 – Guanxi

Last Updated: on 03/03/202310/12/2020by Kathryn30 Comments on Selling Successfully in China – Part 3 – Guanxi
Shanghai skyline by freeman zhou from Unsplash

Guanxi: Building and Nurturing Relationships Guanxi is a huge topic in the Middle Kingdom. But before we get stuck in to this, remember: be prepared …

Continue Reading

Selling Successfully in China – Part 2 – Do the Due Diligence

Last Updated: on 03/03/202303/12/2020by Kathryn27 Comments on Selling Successfully in China – Part 2 – Do the Due Diligence
Shanghai skyline by freeman zhou from Unsplash

Do the Due Diligence As I mentioned in Part 1 of this series, I’m not going into details or specifics of certain industries here. I’m …

Continue Reading

Selling Successfully in China – Part 1

Last Updated: on 03/03/202326/11/2020by Kathryn26 Comments on Selling Successfully in China – Part 1
Shanghai skyline by freeman zhou from Unsplash

The Background to Selling in China There are really such a lot of materials out there when you start talking about how to be successful …

Continue Reading

Time is Time, right? Here’s why that isn’t true.

Last Updated: on 23/01/202320/11/2020by Kathryn18 Comments on Time is Time, right? Here’s why that isn’t true.
Salvador Dali - persistence of time in memory

Wrong. Perceptions of time are something that are deeply entrenched in culture and tradition meaning that they can become stumbling blocks when you are working …

Continue Reading

Singles Day 2020 – the World’s Largest Shopping Festival

Last Updated: on 18/11/202112/11/2020by Kathryn7 Comments on Singles Day 2020 – the World’s Largest Shopping Festival
Alibaba Singles Day 2020

Can you get your head around figures like these? Singles Day once again proved that it is the world’s largest shopping festival. A GMV (gross …

Continue Reading

The Silk Roads by Peter Frankopan – a Book Review

Last Updated: on 24/06/202305/11/2020by Kathryn2 Comments on The Silk Roads by Peter Frankopan – a Book Review
Hairpin bends Photo by Amit Jain on Unsplash

Some women love buying clothes, others geek out on owning new shoes. Me, I love books…so when the pattern from the Isfahan mosque on the …

Continue Reading

Entering new markets is like going for a hike

Last Updated: on 10/05/202127/10/2020by Kathryn1 Comment on Entering new markets is like going for a hike
picture of fog filled Enns valley in Austria

This might seem like an odd title for a blog post, but as I’m all about entering new markets, I’d like to share some comparisons …

Continue Reading

Introduction – who is Kathryn Read?

Last Updated: on 29/01/202121/10/2020by KathrynLeave a Comment on Introduction – who is Kathryn Read?
picture of Kathryn Read speaking at an event in China

Welcome to my website! If you are asking who I am and what I really do, let me introduce myself with a short version of …

Continue Reading

Posts pagination

Previous 1 … 15 16 17 18 19

Search

Find Me:

Address
A-4563 Micheldorf,
Austria

Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.

Site owner

Kathryn Read
[email protected]
T: +43 676 845452404

Subscribe and Follow

Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.

Imprint

Imprint

© Copyright 2025 Kathryn Read. Privacy Policy
Back to topIntroduction – who is Kathryn Read?
picture of Kathryn Read without background

Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.