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What is the story of the Chinese Zodiac animals?

Last Updated: on 20/07/202305/02/2021by Kathryn24 Comments on What is the story of the Chinese Zodiac animals?
Chinese Zodiac - Year of the Ox

In the Asian horoscope there are 12 Chinese zodiac signs, which appear in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, …

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Is your packaging fit for purpose for your overseas markets?

Last Updated: on 24/06/202428/01/2021by Kathryn6 Comments on Is your packaging fit for purpose for your overseas markets?
Products on a shelf in a store

Why am I talking about whether your packaging is fit for purpose for your export business I hear you ask? If you’ve read my article …

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4 Frequent Mistakes in International Expansion and how to avoid them

Last Updated: on 18/03/202622/01/2021by Kathryn8 Comments on 4 Frequent Mistakes in International Expansion and how to avoid them
Shanghai Skyline - Kin Li on Unsplash

Growing in foreign markets is complicated. I get it. It’s not something that you can do overnight, however by avoiding the most frequent mistakes your …

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What does the Brexit agreement actually mean for EU exporters?

Last Updated: on 01/02/202414/01/2021by KathrynLeave a Comment on What does the Brexit agreement actually mean for EU exporters?
Brexit in flags on a wall

When the Brexit deal was finally announced late on Christmas Eve 2020 I, at least, heaved a sigh of relief. At least the UK wouldn’t …

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What does an International Business Development Manager do?

Last Updated: on 22/12/202508/01/2021by Kathryn15 Comments on What does an International Business Development Manager do?
what does an international business development manager do?

If you have aspirations to a career in international sales, you’ve probably asked yourself at some point, just what does an international business development manager …

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‘Tis the season to stop being merry and begin planning 2021

Last Updated: on 18/12/202130/12/2020by Kathryn4 Comments on ‘Tis the season to stop being merry and begin planning 2021
Planning 2021 - which way to go

Planning 2021? “Yeah right”, I hear you say….”just like we planned out 2020″. I appreciate that especially after 2020 it might seem that you have …

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4 Key Takeaways from the Business Beyond Borders Event

Last Updated: on 16/01/202417/12/2020by Kathryn10 Comments on 4 Key Takeaways from the Business Beyond Borders Event
Business Beyond Borders virtual event

In the first week of December, Anja Riemer-Grobe and I co-hosted a virtual event called Business Beyond Borders. Our aim was to provide some inspiration …

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Selling Successfully in China – Part 3 – Guanxi

Last Updated: on 03/03/202310/12/2020by Kathryn30 Comments on Selling Successfully in China – Part 3 – Guanxi
Shanghai skyline by freeman zhou from Unsplash

Guanxi: Building and Nurturing Relationships Guanxi is a huge topic in the Middle Kingdom. But before we get stuck in to this, remember: be prepared …

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Selling Successfully in China – Part 2 – Do the Due Diligence

Last Updated: on 03/03/202303/12/2020by Kathryn27 Comments on Selling Successfully in China – Part 2 – Do the Due Diligence
Shanghai skyline by freeman zhou from Unsplash

Do the Due Diligence As I mentioned in Part 1 of this series, I’m not going into details or specifics of certain industries here. I’m …

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Selling Successfully in China – Part 1

Last Updated: on 03/03/202326/11/2020by Kathryn26 Comments on Selling Successfully in China – Part 1
Shanghai skyline by freeman zhou from Unsplash

The Background to Selling in China There are really such a lot of materials out there when you start talking about how to be successful …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.