Canada Goose’s Chinese market success is an unlikely story – and a useful one. When Dani Reiss took over as CEO in 2001, the company …
Continue ReadingMarketing in South Korea for Global Consumer Brands
If you are about to begin marketing in South Korea, remember that you are looking at one of the most sophisticated, fast-moving, and frankly unforgiving …
Continue ReadingPangdonglai Secrets to Success and Why Brands Should Care
In the sprawling landscape of Chinese retail, few stories are as compelling (or as instructive) as that of Pangdonglai. Despite its low global profile, this …
Continue ReadingYakult in Southeast Asia: Why Slow & Steady Wins the Race
In conversations about success in Southeast Asia, you could be forgiven for thinking that the only success factor is speed. The same phrases come up …
Continue ReadingSecrets to Thriving in Vietnam’s Consumer Goods Market
When people talk about Vietnam’s consumer goods market, it is tempting to jump straight into growth figures, middle-class expansion and retail formats. But markets are …
Continue ReadingFreshly brewed case study: why Starbucks is Struggling in China
By mid‑2025, Starbucks stands at a crossroads – it can’t be denied that Starbucks is struggling in China. Their Q1 FY25 results (to end‑December 2024) …
Continue ReadingBuilding Brand Trust While Dealing with Cross-Cultural Challenges
To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
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