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Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …
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Thinking about China marketing campaign planning can be daunting. It seems like there’s a shopping festival or a promotion every month, so how can you …
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Like Christmas, Chinese New Year (CNY) is a time of family gatherings … and special ads. Whilst some are horribly cheesy, if you can get …
Continue ReadingHumble Start to Global Event: The Double 11 Shopping Festival Has Evolved
The double 11 shopping festival, also known as Singles’ Day, has grown from humble beginnings into a global phenomenon. Originally taking place on the 11th …
Continue ReadingMaximise International Market Entry through Digital Marketing Strategy
Expanding your business internationally has become more accessible than ever before. However, entering new international markets requires a well-crafted digital marketing strategy to stand out …
Continue ReadingOpportunities and Challenges entering Food Retail in Austria
Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion. With a strong economy and a …
Continue Reading8 Essential International Food Trade Fairs for Brand Owners who Export
If you are looking at expanding your business internationally, then international trade fairs (or international trade shows as they are called in the US) offer …
Continue ReadingThe Future of Smart Retail in China with Ashley Dudarenok
Nowhere has the shopping experience changed in the past 15 years as much as in China. I discussed the future of smart retail in China …
Continue ReadingConnecting Across Cultures: A Global Business Expansion Strategy for Brands
Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business …
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