When companies expand internationally, translation is often one of the first ideas that they have. However if you want to be multi market ready with …
Continue ReadingKathrin Bussmann: Starting to build your brand in international markets
When you set out on your international expansion journey, it can feel like there are a million and one things to think about (& there …
Continue Reading2021 Singles Day – Is the Shopping Festival starting to lose its’ shine?
For the last 13 years since it’s inauguration, Double 11 (11.11) has been a kind of barometer to show how China’s e-commerce market has been …
Continue ReadingExhibiting at International Trade Fairs: Timelines & Budgets Part 5
Timelines and budgets for international trade shows are such a key element of success that they warrant a post all of their own. Exhibiting at …
Continue ReadingAfter the event: Following up on International Trade Fairs – Part 4
You’ve had all the excitement of an intensive week at an overseas trade show so you’re looking forward to a few days rest? Well, actually …
Continue ReadingExhibiting at International Trade Fairs: The Show Itself – Part 3
Exhibiting at International Trade Fairs is not only a great way to boost your international presence and meet new (& existing) partners but is also …
Continue ReadingThink about Details when Preparing for International Trade Fairs – Part 2
Preparing for International trade fairs can be extremely complicated and you are unlikely to get it 100% right the first time. That’s why I decided …
Continue ReadingTips on Preparing for International Trade Fairs – Part 1
If you are looking at expanding your business internationally, then international trade fairs (or international trade shows as they are called in the US) offer …
Continue ReadingWhat is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …
Continue Reading5 Global Business Podcasts you should be listening to
I “discovered” podcasts for myself a little over 3 years ago and have become somewhat of a junkie. I love to listen to a range …
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