Preparing for International trade fairs can be extremely complicated and you are unlikely to get it 100% right the first time. That’s why I decided …
Continue ReadingTips on Preparing for International Trade Fairs – Part 1
If you are looking at expanding your business internationally, then international trade fairs (or international trade shows as they are called in the US) offer …
Continue ReadingWhat is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …
Continue Reading5 Global Business Podcasts you should be listening to
I “discovered” podcasts for myself a little over 3 years ago and have become somewhat of a junkie. I love to listen to a range …
Continue ReadingHave you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …
Continue ReadingUsing Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …
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