Export pricing and costing is a part of the marketing mix that often is neglected until quite late in the planning process. However, getting this …
Continue Reading5 Global Business Podcasts to keep you ahead of the game
Sometimes it feels like every woman and her dog have a podcast. However whilst there are lots of general business podcasts out there, global business …
Continue ReadingA sweet business opportunity? Entering the Chinese chocolate market
Whilst I believe the Chinese chocolate market is a worthwhile & growing opportunity for the right brands, I wanted to write this blog post more …
Continue ReadingNaver Marketing 2023: why optimising Naver Blog posts pays off
If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue ReadingMultilingual Website Strategy: what is multi language website best practice
Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 1
This post won’t cover the kind of frequent mistakes in international expansion that I covered here, but will focus more on criteria which are more …
Continue ReadingInterview Suzan Brown: selecting a language service provider
When companies expand internationally, translation is often one of the first ideas that they have. To appeal to the locals then great localisation and translation …
Continue ReadingThe double 11 online shopping festival is dead, long live double 11?
Annual record breaking double 11 online shopping festival sales figures are almost expected, but this year was different. Already last year in my round up, …
Continue ReadingWhat’s the Difference between Douyin and TikTok? Aren’t they the same?
Douyin vs TikTok: on the face of it they may be one and the same thing. However as soon as you take a second glance …
Continue ReadingInterview Neil Playfoot: Brewing craft beer around the world
In episode 7 of International Expansion Explained I discussed brewing craft beer around the world with Neil Playfoot, and we looked at some of the …
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