Expanding your business internationally has become more accessible than ever before. However, entering new international markets requires a well-crafted digital marketing strategy to stand out …
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Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion. With a strong economy and a …
Continue Reading8 Essential International Food Trade Fairs for Brand Owners who Export
If you are looking at expanding your business internationally, then international trade fairs (or international trade shows as they are called in the US) offer …
Continue ReadingThe Future of Smart Retail in China with Ashley Dudarenok
Nowhere has the shopping experience changed in the past 15 years as much as in China. I discussed the future of smart retail in China …
Continue ReadingConnecting Across Cultures: A Global Business Expansion Strategy for Brands
Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business …
Continue ReadingExport pricing strategy in international trade: 1 key to product market fit
Export pricing and costing is a part of the marketing mix that often is neglected until quite late in the planning process. However, getting this …
Continue Reading5 Global Business Podcasts to keep you ahead of the game
Sometimes it feels like every woman and her dog have a podcast. However whilst there are lots of general business podcasts out there, global business …
Continue ReadingA sweet business opportunity? Entering the Chinese chocolate market
Whilst I believe the Chinese chocolate market is a worthwhile & growing opportunity for the right brands, I wanted to write this blog post more …
Continue ReadingNaver Marketing 2023: why optimising Naver Blog posts pays off
If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue ReadingMultilingual Website Strategy: what is multi language website best practice
Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …
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