Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 1
This post won’t cover the kind of frequent mistakes in international expansion that I covered here, but will focus more on criteria which are more …
Continue ReadingInterview Suzan Brown: selecting a language service provider
When companies expand internationally, translation is often one of the first ideas that they have. To appeal to the locals then great localisation and translation …
Continue ReadingThe double 11 online shopping festival is dead, long live double 11?
Annual record breaking double 11 online shopping festival sales figures are almost expected, but this year was different. Already last year in my round up, …
Continue ReadingWhat’s the Difference between Douyin and TikTok? Aren’t they the same?
Douyin vs TikTok: on the face of it they may be one and the same thing. However as soon as you take a second glance …
Continue ReadingInterview Neil Playfoot: Brewing craft beer around the world
In episode 7 of International Expansion Explained I discussed brewing craft beer around the world with Neil Playfoot, and we looked at some of the …
Continue ReadingHow to make an export plan if you want to expand internationally part 1
It’s that time of year again where companies start thinking about their upcoming planning. If you want to expand abroad in the coming year then …
Continue ReadingWhich Personal Branding Facts do Global Brands need to Consider?
Whilst it may seem almost like a contradiction in terms, global brands need to consider how they can use personal branding facts to consolidate their …
Continue Reading3 International Business Failures in the Form of International Case Studies
3 household names…3 US companies who failed in an overseas market for reasons that mostly could have been avoided with some research. So what are …
Continue Reading6 Food and Beverage Industry Trends in Vietnam 2022 to watch out for
With a population of around 100 million and the PWC forecast that it will be the strongest growing economy in the world until 2050, Vietnam …
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