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Why the hype? Bubble tea as a cultural phenomenon.

Last Updated: on 17/08/202416/07/2024by KathrynLeave a Comment on Why the hype? Bubble tea as a cultural phenomenon.

Bubble tea? Surely you’ve seen teenagers drinking garishly coloured drinks with bits in? Bubble tea as a cultural phenomenon seems to be trending around the …

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Victoria Rennoldson: Speaking is a key skill in International Leadership

Last Updated: on 09/08/202403/07/2024by KathrynLeave a Comment on Victoria Rennoldson: Speaking is a key skill in International Leadership
graphic for IEE21 with victoria Rennoldson

Effective communication is one of the cornerstones of international leadership. I chatted with communication coach and cross-cultural trainer Victoria Rennoldson to find out about her …

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Case Study: Aldi in China. Can they compete successfully with Hema?

Last Updated: on 09/10/202419/06/2024by KathrynLeave a Comment on Case Study: Aldi in China. Can they compete successfully with Hema?
aldi vs hema

Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail …

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Seize the Opportunity: Vietnam for Food and Drink Exporters

Last Updated: on 25/10/202406/06/2024by KathrynLeave a Comment on Seize the Opportunity: Vietnam for Food and Drink Exporters
Phu Quoc night market

Entering the Vietnamese market can be a rewarding venture for food and drink exporters. With its growing economy and increasing appetite for international flavours, Vietnam …

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Maximising Reach: Marketing with LINE for Food and Drink Exporters

Last Updated: on 21/08/202418/05/2024by KathrynLeave a Comment on Maximising Reach: Marketing with LINE for Food and Drink Exporters
marketing with LINE app for food and drink exporters

The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive …

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Fred Copestake: Partnering Skills in International Channel Sales

Last Updated: on 11/06/202408/05/2024by KathrynLeave a Comment on Fred Copestake: Partnering Skills in International Channel Sales
partnering skills in international channel sales - IEE episode 20 cover

In expanding a business globally, understanding local markets and cultures is crucial. Effective management of international channel sales and partnerships requires a skilled manager who …

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Deep Dive into the Temu Store. Hero or Villain of the Ecommerce World?

Last Updated: on 12/06/202425/04/2024by Kathryn2 Comments on Deep Dive into the Temu Store. Hero or Villain of the Ecommerce World?
Temu:shop like a billionaire

Unless you happen to have been living under an extremely large rock with no internet for the past couple of years, you can hardly have …

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Coming soon to retail near you? Supermarket trends to watch out for

Last Updated: on 10/05/202410/04/2024by Kathryn1 Comment on Coming soon to retail near you? Supermarket trends to watch out for
Supermarket trends to watch out for in international expansion

Whilst Asia may be seen as the leader in innovative grocery store trends, I’m sure some of these supermarket trends will be already visible in …

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Why live shopping is popular in Indonesia & how your brand can benefit

Last Updated: on 06/08/202427/03/2024by KathrynLeave a Comment on Why live shopping is popular in Indonesia & how your brand can benefit
the rise of live commerce in Indonesia

Indonesia, with its huge (young) population is one of the darlings of South East Asian e-commerce, and even the closure of the TikTok Shop in …

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Discussion with Allie Rooke: Top Clean Beauty Trends in China

Last Updated: on 11/04/202413/03/2024by KathrynLeave a Comment on Discussion with Allie Rooke: Top Clean Beauty Trends in China
Clean Beauty Trends in China

Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.