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Market Opportunity Analysis Insights from Ghana’s Rubby Golo

Last Updated: on 07/10/202501/10/2025by KathrynLeave a Comment on Market Opportunity Analysis Insights from Ghana’s Rubby Golo
IEE28 with Rubby Golo

When you’re looking at expanding into new countries, getting the market opportunity analysis right at the start can make or break your success. In episode …

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Worldwide Health Coverage for Expats: Protect Your Well-Being

Last Updated: on 04/10/202505/09/2025by Kathryn2 Comments on Worldwide Health Coverage for Expats: Protect Your Well-Being
worldwide health coverage for expats

Living overseas can be immensely rewarding, but it also demands level-headed planning. Chief among the practicalities is healthcare. Accessing reliable medical services abroad can be …

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Trends in Infant Formula Sales in China 2025 & How to Stay Competitive

Last Updated: on 26/09/202503/09/2025by KathrynLeave a Comment on Trends in Infant Formula Sales in China 2025 & How to Stay Competitive
China's infant formula market

China’s Infant Formula market has long been one of the most dynamic and demanding in the world, as well as being the largest at 36% …

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Freshly brewed case study: why Starbucks is Struggling in China

Last Updated: on 02/09/202520/08/2025by KathrynLeave a Comment on Freshly brewed case study: why Starbucks is Struggling in China
Starbucks in China needs to change their strategy in order to keep up with the competition

By mid‑2025, Starbucks stands at a crossroads – it can’t be denied that Starbucks is struggling in China. Their Q1 FY25 results (to end‑December 2024) …

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AI Powered Trendspotting for Southeast Asia’s Consumer Market

Last Updated: on 19/09/202506/08/2025by Harikrishna Kundariya1 Comment on AI Powered Trendspotting for Southeast Asia’s Consumer Market
AI powered trendspotting

The digital economy of Southeast Asia is undergoing swift growth & AI is evolving as a prominent driver in the continued success of the region. …

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Dealing with Tariffs by Managing Supplier & Distributor Relationships

Last Updated: on 28/08/202524/07/2025by KathrynLeave a Comment on Dealing with Tariffs by Managing Supplier & Distributor Relationships
dealing with tariffs

Dealing with tariffs is an increasingly necessary skill in international business. In the world of international trade, tariffs are a bit like the weather – …

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Hidden Challenges of Multilingual Legal Proceedings in Cross-Border Cases

Last Updated: on 08/08/202530/06/2025by KathrynLeave a Comment on Hidden Challenges of Multilingual Legal Proceedings in Cross-Border Cases

A dispute that stretches across borders affects more than lawyers. It impacts contracts, revenues, reputations, and trust between firms. Rules shift and regulations clash. Evidence …

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The 618 Ecommerce Shopping Festival – Mid-Year in China’s Retail Calendar

Last Updated: on 06/08/202525/06/2025by KathrynLeave a Comment on The 618 Ecommerce Shopping Festival – Mid-Year in China’s Retail Calendar
ecommerce shopping festival

While Singles’ Day (Double 11) usually grabs all the international headlines, China’s 618 Ecommerce Shopping Festival deserves just as much attention, especially if you’re working …

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Beyond the screen – balancing online and offline in international sales

Last Updated: on 17/07/202511/06/2025by KathrynLeave a Comment on Beyond the screen – balancing online and offline in international sales
Featured image for IEE episode 27 with Sandra Schütt

The digital revolution has truly transformed how we conduct business, creating unprecedented opportunities for global expansion. But is that the full story? Or do we …

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Case Study: Starbucks’ Success Story in China Despite the Challenges

Last Updated: on 01/07/202528/05/2025by KathrynLeave a Comment on Case Study: Starbucks’ Success Story in China Despite the Challenges
Starbucks success story in China

Starbucks’ market entry into China in 1999 was seen by many as a potentially disastrous idea. Why? Well, China has a rich history stretching back …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.