Since leaving the EU in 2020, the UK has been amending their import requirements step by step. However the pandemic and war in the Ukraine, …
Continue ReadingChina Marketing Calendar for the Year of the Dragon
Thinking about China marketing campaign planning can be daunting. It seems like there’s a shopping festival or a promotion every month, so how can you …
Continue ReadingUnderstanding the Influence of Exchange Rates on International Business
Exchange rates play a significant role in both global and domestic markets. It can be intimidating for those new to this subject–but don’t worry! This …
Continue ReadingBenefits of Chinese New Year Marketing: Strategies for Successful CNY Ads
Like Christmas, Chinese New Year (CNY) is a time of family gatherings … and special ads. Whilst some are horribly cheesy, if you can get …
Continue ReadingAre you in the driving seat with international business development?
At the beginning of the year, most international business development professionals start out with lofty goals and plans to “crush” their targets. All too often …
Continue ReadingInsights from “The New Silk Roads” by Peter Frankopan
“The New Silk Roads” by Peter Frankopan is the sequel to “The Silk Roads” & delves into the concept of globalisation, exploring how it is …
Continue ReadingRenewing GACC registration in China for Food & Beverage Manufacturers
Renewing GACC registration (General Administration of Customs of China) is crucial for continuing your food and beverage exports to China. Here’s a practical guide to …
Continue ReadingBest Travel Gifts for Businesswomen working internationally in 2023
Whilst it may seem like every woman and her dog are publishing gift idea articles at this time of year, I know how difficult it …
Continue ReadingHumble Start to Global Event: The Double 11 Shopping Festival Has Evolved
The double 11 shopping festival, also known as Singles’ Day, has grown from humble beginnings into a global phenomenon. Originally taking place on the 11th …
Continue ReadingWhy & how should you enhance distributor loyalty in export markets?
I’ve written a lot about why working with a distributor is probably the best option for your brand, but not about boosting distributor engagement in …
Continue Reading