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Fred Copestake: Partnering Skills in International Channel Sales

Last Updated: on 11/06/202408/05/2024by KathrynLeave a Comment on Fred Copestake: Partnering Skills in International Channel Sales
partnering skills in international channel sales - IEE episode 20 cover

In expanding a business globally, understanding local markets and cultures is crucial. Effective management of international channel sales and partnerships requires a skilled manager who …

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Deep Dive into the Temu Store. Hero or Villain of the Ecommerce World?

Last Updated: on 12/06/202425/04/2024by Kathryn2 Comments on Deep Dive into the Temu Store. Hero or Villain of the Ecommerce World?
Temu:shop like a billionaire

Unless you happen to have been living under an extremely large rock with no internet for the past couple of years, you can hardly have …

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Coming soon to retail near you? Supermarket trends to watch out for

Last Updated: on 10/05/202410/04/2024by Kathryn1 Comment on Coming soon to retail near you? Supermarket trends to watch out for
Supermarket trends to watch out for in international expansion

Whilst Asia may be seen as the leader in innovative grocery store trends, I’m sure some of these supermarket trends will be already visible in …

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Why live shopping is popular in Indonesia & how your brand can benefit

Last Updated: on 06/08/202427/03/2024by KathrynLeave a Comment on Why live shopping is popular in Indonesia & how your brand can benefit
the rise of live commerce in Indonesia

Indonesia, with its huge (young) population is one of the darlings of South East Asian e-commerce, and even the closure of the TikTok Shop in …

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Discussion with Allie Rooke: Top Clean Beauty Trends in China

Last Updated: on 11/04/202413/03/2024by KathrynLeave a Comment on Discussion with Allie Rooke: Top Clean Beauty Trends in China
Clean Beauty Trends in China

Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …

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Challenges of UK’s Border Target Operating Model for European Exporters

Last Updated: on 02/04/202428/02/2024by KathrynLeave a Comment on Challenges of UK’s Border Target Operating Model for European Exporters
The Border Target Operating model is one of the final pieces in the Brexit jigsaw puzzle for exporters

Since leaving the EU in 2020, the UK has been amending their import requirements step by step. However the pandemic and war in the Ukraine, …

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China Marketing Calendar for the Year of the Dragon

Last Updated: on 04/03/202414/02/2024by KathrynLeave a Comment on China Marketing Calendar for the Year of the Dragon
China marketing calendar in the year of the dragon

Thinking about China marketing campaign planning can be daunting. It seems like there’s a shopping festival or a promotion every month, so how can you …

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Understanding the Influence of Exchange Rates on International Business

Last Updated: on 06/11/202431/01/2024by George DardennLeave a Comment on Understanding the Influence of Exchange Rates on International Business
Looking up at skyscrapers

Exchange rates play a significant role in both global and domestic markets. It can be intimidating for those new to this subject–but don’t worry! This …

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Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads

Last Updated: on 30/01/202417/01/2024by Kathryn1 Comment on Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads
Influence of Chinese New Year adverts. 2024 is the Year of the dragon according to the Chinese zodiac

Like Christmas, Chinese New Year (CNY) is a time of family gatherings … and special ads. Whilst some are horribly cheesy, if you can get …

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Are you in the driving seat with international business development?

Last Updated: on 17/02/202403/01/2024by KathrynLeave a Comment on Are you in the driving seat with international business development?
be in the driving seat with international business development

At the beginning of the year, most international business development professionals start out with lofty goals and plans to “crush” their targets. All too often …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.