On a Friday afternoon in early March, nearly a thousand people queued outside Tencent’s headquarters in Shenzhen to get a piece of software installed on …
Continue ReadingPangdonglai Secrets to Success and Why Brands Should Care
In the sprawling landscape of Chinese retail, few stories are as compelling (or as instructive) as that of Pangdonglai. Despite its low global profile, this …
Continue ReadingSucceeding in China means moving from gambling to strategy
Succeeding in China is a plan (or a dream) for many brands. The market is huge and the numbers sound staggering on the face of …
Continue ReadingTrends in Infant Formula Sales in China 2025 & How to Stay Competitive
China’s Infant Formula market has long been one of the most dynamic and demanding in the world, as well as being the largest at 36% …
Continue ReadingFreshly brewed case study: why Starbucks is Struggling in China
By mid‑2025, Starbucks stands at a crossroads – it can’t be denied that Starbucks is struggling in China. Their Q1 FY25 results (to end‑December 2024) …
Continue ReadingCase Study: Starbucks’ Success Story in China Despite the Challenges
Starbucks’ market entry into China in 1999 was seen by many as a potentially disastrous idea. Why? Well, China has a rich history stretching back …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue ReadingCase Study: Aldi in China. Can they compete successfully with Hema?
Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail …
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