Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue ReadingCase Study: Aldi in China. Can they compete successfully with Hema?
Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail …
Continue ReadingDeep Dive into the Temu Store. Hero or Villain of the Ecommerce World?
Unless you happen to have been living under an extremely large rock with no internet for the past couple of years, you can hardly have …
Continue ReadingDiscussion with Allie Rooke: Top Clean Beauty Trends in China
Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …
Continue ReadingChina Marketing Calendar for the Year of the Dragon
Thinking about China marketing campaign planning can be daunting. It seems like there’s a shopping festival or a promotion every month, so how can you …
Continue ReadingBenefits of Chinese New Year Marketing: Strategies for Successful CNY Ads
Like Christmas, Chinese New Year (CNY) is a time of family gatherings … and special ads. Whilst some are horribly cheesy, if you can get …
Continue ReadingRenewing GACC registration in China for Food & Beverage Manufacturers
Renewing GACC registration (General Administration of Customs of China) is crucial for continuing your food and beverage exports to China. Here’s a practical guide to …
Continue ReadingHumble Start to Global Event: The Double 11 Shopping Festival Has Evolved
The double 11 shopping festival, also known as Singles’ Day, has grown from humble beginnings into a global phenomenon. Originally taking place on the 11th …
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