The Olympic games are always a hugely popular sporting event, however this year’s winter games are also proving controversial. The political tension between China and …
Continue ReadingThe Year of the Tiger 2022: what can you expect working with “tigers”?
As 2022 is the Year of the Water Tiger, I decided to take a light hearted look at the position of the tiger in the …
Continue Reading2021 Singles Day – Is the Shopping Festival starting to lose its’ shine?
For the last 13 years since it’s inauguration, Double 11 (11.11) has been a kind of barometer to show how China’s e-commerce market has been …
Continue ReadingA Short Guide to Navigating the New China Data Privacy Laws
I’ve seen a lot of discussions in the last few weeks – some of them actually really rather negative – about the new China data …
Continue ReadingChina Registration Regulations for Overseas Food Manufacturers from 2022
On 12th April 2021 the General Administration of Customs China (GACC) announced important changes to the regulations for imported foodstuffs. These new registration regulations for …
Continue ReadingLeverage Toutiao’s AI to target Chinese consumers for your brand
This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …
Continue ReadingNew Trends in China, New Opportunities in Trade: Export Horizons in China
I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …
Continue ReadingWhat is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …
Continue ReadingHave you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …
Continue ReadingUsing Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …
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