I’ve seen a lot of discussions in the last few weeks – some of them actually really rather negative – about the new China data …
Continue ReadingChina Registration Regulations for Overseas Food Manufacturers from 2022
On 12th April 2021 the General Administration of Customs China (GACC) announced important changes to the regulations for imported foodstuffs. These new registration regulations for …
Continue ReadingLeverage Toutiao’s AI to target Chinese consumers for your brand
This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …
Continue ReadingNew Trends in China, New Opportunities in Trade: Export Horizons in China
I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …
Continue ReadingWhat is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …
Continue ReadingHave you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …
Continue ReadingUsing Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …
Continue ReadingLivestreaming driven Social Commerce in China as the future growth engine?
No longer is the West dictating the speed of development in many aspects of the digital world and nowhere is this more obvious than in …
Continue ReadingWhat are the Top Basic Concepts of Cross-Border Ecommerce in China?
I’m often asked by clients interested in the market, what are the top basic concepts of cross-border ecommerce in China. What IS cross-border ecommerce in …
Continue ReadingWhat is the story of the Chinese Zodiac animals?
In the Asian horoscope there are 12 Chinese zodiac signs, which appear in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, …
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