Canada Goose’s Chinese market success is an unlikely story – and a useful one. When Dani Reiss took over as CEO in 2001, the company …
Continue ReadingMarketing in South Korea for Global Consumer Brands
If you are about to begin marketing in South Korea, remember that you are looking at one of the most sophisticated, fast-moving, and frankly unforgiving …
Continue ReadingUS Retail Entry for International Brands: The $100 Million Masterplan
The United States is the biggest consumer market in the world. It is also where ambitious international brands go to either scale properly or burn …
Continue ReadingYakult in Southeast Asia: Why Slow & Steady Wins the Race
In conversations about success in Southeast Asia, you could be forgiven for thinking that the only success factor is speed. The same phrases come up …
Continue ReadingBeyond the screen – balancing online and offline in international sales
The digital revolution has truly transformed how we conduct business, creating unprecedented opportunities for global expansion. But is that the full story? Or do we …
Continue ReadingCase Study: Starbucks’ Success Story in China Despite the Challenges
Starbucks’ market entry into China in 1999 was seen by many as a potentially disastrous idea. Why? Well, China has a rich history stretching back …
Continue ReadingBuilding Brand Trust While Dealing with Cross-Cultural Challenges
To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue Reading