Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue ReadingSelling Sustainable Consumer Goods in Asia for Food and Drink Exporters
Sustainability is becoming a significant concern among Asian consumers, especially in emerging markets. Selling sustainable consumer goods in Asia can be challenging for food and …
Continue ReadingWhy the hype? Bubble tea as a cultural phenomenon.
Bubble tea? Surely you’ve seen teenagers drinking garishly coloured drinks with bits in? Bubble tea as a cultural phenomenon seems to be trending around the …
Continue ReadingCase Study: Aldi in China. Can they compete successfully with Hema?
Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail …
Continue ReadingMaximising Reach: Marketing with LINE for Food and Drink Exporters
The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive …
Continue ReadingComing soon to retail near you? Supermarket trends to watch out for
Whilst Asia may be seen as the leader in innovative grocery store trends, I’m sure some of these supermarket trends will be already visible in …
Continue ReadingWhy live shopping is popular in Indonesia & how your brand can benefit
Indonesia, with its huge (young) population is one of the darlings of South East Asian e-commerce, and even the closure of the TikTok Shop in …
Continue ReadingDiscussion with Allie Rooke: Top Clean Beauty Trends in China
Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …
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