According to a recent LinkedIn poll that I organised, at least 70% of companies are unsure about doing business in China. Julia Bingel and I …
Continue ReadingJoanne Chan: localisation and translation management. Be multi market ready
When companies expand internationally, translation is often one of the first ideas that they have. However if you want to be multi market ready with …
Continue ReadingKathrin Bussmann: Starting to build your brand in international markets
When you set out on your international expansion journey, it can feel like there are a million and one things to think about (& there …
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