Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …
Continue ReadingUsing Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …
Continue ReadingLivestreaming driven Social Commerce in China as the future growth engine?
No longer is the West dictating the speed of development in many aspects of the digital world and nowhere is this more obvious than in …
Continue ReadingWhat are the Top Basic Concepts of Cross-Border Ecommerce in China?
I’m often asked by clients interested in the market, what are the top basic concepts of cross-border ecommerce in China. What IS cross-border ecommerce in …
Continue ReadingWhat is the story of the Chinese Zodiac animals?
In the Asian horoscope there are 12 Chinese zodiac signs, which appear in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, …
Continue ReadingSelling Successfully in China – Part 3 – Guanxi
Guanxi: Building and Nurturing Relationships Guanxi is a huge topic in the Middle Kingdom. But before we get stuck in to this, remember: be prepared …
Continue ReadingSelling Successfully in China – Part 2 – Do the Due Diligence
Do the Due Diligence As I mentioned in Part 1 of this series, I’m not going into details or specifics of certain industries here. I’m …
Continue ReadingSelling Successfully in China – Part 1
The Background to Selling in China There are really such a lot of materials out there when you start talking about how to be successful …
Continue ReadingSingles Day 2020 – the World’s Largest Shopping Festival
Can you get your head around figures like these? Singles Day once again proved that it is the world’s largest shopping festival. A GMV (gross …
Continue Reading