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A Year End Countdown – Making 2025 a Cracker!

Last Updated: on 24/01/202518/12/2024by KathrynLeave a Comment on A Year End Countdown – Making 2025 a Cracker!
tidy minimalist desk set up

It’s that time of year again. The office coffee machine has been replaced by a samovar filled with Glühwein, your inbox is full of “season’s …

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Chalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov

Last Updated: on 12/01/202504/12/2024by KathrynLeave a Comment on Chalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
International Expansion Explained with Alexandra Stefanov

In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …

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Export market entry costs for brands: International Market Budgeting 2

Last Updated: on 12/05/202520/11/2024by KathrynLeave a Comment on Export market entry costs for brands: International Market Budgeting 2
international market planning when creating export budgets

International market budgeting is more complex than making a projection for your home market so in this post, we’ll dig into the realities of export …

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Estimating Sales for International Market Budgeting for New Countries

Last Updated: on 21/12/202407/11/2024by KathrynLeave a Comment on Estimating Sales for International Market Budgeting for New Countries
road leading to a world map in the clouds

International market budgeting for export expansion into new countries is a subject many companies and international business professionals struggle with. Budgeting for international sales feels …

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Is achieving precise demand planning in FMCG exports impossible?

Last Updated: on 28/05/202523/10/2024by KathrynLeave a Comment on Is achieving precise demand planning in FMCG exports impossible?

Accurate demand planning in food and beverages has to be one of the trickiest challenges in global supply chains to get right. Many variables and …

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Leading Across Borders: 7 Tips to Successfully Manage a Fully Remote International Business

Last Updated: on 19/11/202409/10/2024by Karla LopezLeave a Comment on Leading Across Borders: 7 Tips to Successfully Manage a Fully Remote International Business

Managing operations internationally was once about creating subsidiaries in various countries, organising work in different time zones, and dealing with cultural differences firsthand. Companies can …

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Which of these worldwide market expansion strategies is the best for you?

Last Updated: on 30/10/202425/09/2024by KathrynLeave a Comment on Which of these worldwide market expansion strategies is the best for you?
worldwide market expansion strategies

If you’re new to the exporting space, then choosing from the worldwide market expansion strategies that are out there can seem really overwhelming. It’s hard …

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Local to global: Developing a global mindset for international expansion

Last Updated: on 02/10/202428/08/2024by KathrynLeave a Comment on Local to global: Developing a global mindset for international expansion
IEE22 with Jiaran WAng

“Think global, act local”. With those words, HSBC Group created themselves one of the most iconic taglines in the business world. But how DO you …

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Are you export ready? Questions top international trade advisors will ask.

Last Updated: on 09/10/202414/08/2024by KathrynLeave a Comment on Are you export ready? Questions top international trade advisors will ask.
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Are you export ready? Is your company ready to take the leap beyond your home markets, or perhaps the neighbouring region? Which are the questions …

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Selling Sustainable Consumer Goods in Asia for Food and Drink Exporters

Last Updated: on 23/09/202401/08/2024by Kathryn1 Comment on Selling Sustainable Consumer Goods in Asia for Food and Drink Exporters
sustainable marketing of cpg products in asia

Sustainability is becoming a significant concern among Asian consumers, especially in emerging markets. Selling sustainable consumer goods in Asia can be challenging for food and …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.