In part one of this series, we built a long list of candidate markets and scored them for attractiveness. In part two, we put a …
Continue ReadingDeciding Which International Market to Enter: Sizing the Opportunity
In part one of this series, we built a long list of candidate markets and scored each one for attractiveness against economy, culture, institutions, and …
Continue ReadingDeciding which international market to enter is a key to success
Almost every founder I talk to has a market in mind before they’ve done a scrap of research. Usually it’s the “obvious” one. Most UK …
Continue ReadingChina’s Talent Revolution: The Threat Europe Still Underestimates
For the past few years, the dominant HR narrative about China has been remarkably consistent. Foreign executives are leaving. Chinese companies are localising. Opportunities for …
Continue ReadingAn international expansion strategy framework: the R.E.A.D Method
There’s a pattern I see repeatedly in international expansion where a brand has a genuinely good product. The timing feels right, the market opportunity looks …
Continue ReadingCross Cultural Personal Branding: Building Trust Internationally
For many years, personal branding was often viewed as something that belonged to celebrities, motivational speakers and social media influencers, and the idea of cross …
Continue ReadingRaising the Lobster: Potential AI Risks in China for European Brands
On a Friday afternoon in early March, nearly a thousand people queued outside Tencent’s headquarters in Shenzhen to get a piece of software installed on …
Continue ReadingWhen Distributor Performance Metrics Reveal Loyalty Is a Liability
There comes a point in every export manager’s life when gut feel isn’t enough – the distributor who once fuelled your growth starts slipping on …
Continue ReadingPractical Tips for Managers on Giving Feedback to International Teams
Managing a team across multiple countries is exciting but comes with unique challenges. Cultural differences, language barriers, and logistical complexities mean that giving feedback to …
Continue ReadingMarket Opportunity Analysis Insights from Ghana’s Rubby Golo
When you’re looking at expanding into new countries, getting the market opportunity analysis right at the start can make or break your success. In episode …
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