Succeeding in China is a plan (or a dream) for many brands. The market is huge and the numbers sound staggering on the face of …
Continue ReadingThe Rise of Chagee: How a Premium Tea Brand Became a Global Contender
If you’ve been following the Asian beverage scene, you’ve probably noticed the rise of Chagee … and no, it’s not just a Chinese fad. In …
Continue ReadingMarket Opportunity Analysis Insights from Ghana’s Rubby Golo
When you’re looking at expanding into new countries, getting the market opportunity analysis right at the start can make or break your success. In episode …
Continue ReadingThe 618 Ecommerce Shopping Festival – Mid-Year in China’s Retail Calendar
While Singles’ Day (Double 11) usually grabs all the international headlines, China’s 618 Ecommerce Shopping Festival deserves just as much attention, especially if you’re working …
Continue ReadingNavigating International Markets with Fractional Export Sales Specialists
Expanding into international markets is an exciting yet complex endeavour, which can feel really overwhelming. And that’s where fractional export sales specialists, such as Sylwia …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingA Year End Countdown – Making 2025 a Cracker!
It’s that time of year again. The office coffee machine has been replaced by a samovar filled with Glühwein, your inbox is full of “season’s …
Continue ReadingExport market entry costs for brands: International Market Budgeting 2
International market budgeting is more complex than making a projection for your home market so in this post, we’ll dig into the realities of export …
Continue ReadingEstimating Sales for International Market Budgeting for New Countries
International market budgeting for export expansion into new countries is a subject many companies and international business professionals struggle with. Budgeting for international sales feels …
Continue ReadingIs achieving precise demand planning in FMCG exports impossible?
Accurate demand planning in food and beverages has to be one of the trickiest challenges in global supply chains to get right. Many variables and …
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