This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …Continue Reading
A Guideline to Entering the Food and Beverage Market in Korea
This is a topic that I’ve been asked to speak on frequently recently, so I decided to write this guideline to entering the food and …Continue Reading
New Trends in China, New Opportunities in Trade: Export Horizons in China
I was honoured to participate in a panel the other week with the title, “New Trends in China, New Opportunities in Trade.” This was the …Continue Reading
Managing Global Logistics Operations when you’re starting in export
This post is on the basis of an interview I did with Lorenzo Fornaroli, during the course of the Business Beyond Borders Event in Q4 …Continue Reading
What is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …Continue Reading
5 Global Business Podcasts you should be listening to
I “discovered” podcasts for myself a little over 3 years ago and have become somewhat of a junkie. I love to listen to a range …Continue Reading
Have you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …Continue Reading
What do distributors want from manufacturers? Are you a great supplier?
Companies spend a lot of time thinking about how they can meet the needs of their prospective consumers, but have you as an exporter given …Continue Reading
Using Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …Continue Reading
Why You Need to Write Excellent Meeting Minutes in International Sales
I’m sure some of you reading this will be thinking, “why on earth does she believe we need to write excellent meeting minutes in international …Continue Reading