China’s Infant Formula market has long been one of the most dynamic and demanding in the world, as well as being the largest at 36% …
Continue ReadingFreshly brewed case study: why Starbucks is Struggling in China
By mid‑2025, Starbucks stands at a crossroads – it can’t be denied that Starbucks is struggling in China. Their Q1 FY25 results (to end‑December 2024) …
Continue ReadingAI Powered Trendspotting for Southeast Asia’s Consumer Market
The digital economy of Southeast Asia is undergoing swift growth & AI is evolving as a prominent driver in the continued success of the region. …
Continue ReadingCase Study: Starbucks’ Success Story in China Despite the Challenges
Starbucks’ market entry into China in 1999 was seen by many as a potentially disastrous idea. Why? Well, China has a rich history stretching back …
Continue ReadingLessons from Asia on the importance of history in international leadership
In part one, we explored how leadership has deep roots in military history and why understanding that gives us an edge in today’s globalised business …
Continue ReadingExploring the Latest Snacking Trends in Southeast Asia in 2025
As someone deeply passionate about the evolving food industry, I closely follow the latest snacking trends in Southeast Asia. The snacking landscape is dynamic, shaped …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingRegional Lunar New Year Food Traditions & Symbolism You Need to Know
If you’ve ever travelled within Asia, then you’ll already know that food plays a huge role in building relationships. During the New Year celebrations that’s …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
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