If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue Reading2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?
Around a quarter of the world’s population are celebrating ringing in the lunar new year (often simply referred to as Chinese New Year) so if …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 2
There are a number of Asia market entry mistakes that I see being repeated time and again by companies. These are not the kind of …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 1
This post won’t cover the kind of frequent mistakes in international expansion that I covered here, but will focus more on criteria which are more …
Continue ReadingThe double 11 online shopping festival is dead, long live double 11?
Annual record breaking double 11 online shopping festival sales figures are almost expected, but this year was different. Already last year in my round up, …
Continue ReadingWhat’s the Difference between Douyin and TikTok? Aren’t they the same?
Douyin vs TikTok: on the face of it they may be one and the same thing. However as soon as you take a second glance …
Continue ReadingCultural Differences US and Japan: sales communication in East Asia
What do you need to consider in your sales communication if you are an international professional working between East Asia and the US? What are …
Continue ReadingFood and Beverage Trends in China you should be evolving with
What are the most important food and beverage trends in China to watch out for? The FMCG industry is by its very nature, well, fast-moving, …
Continue ReadingBusiness Etiquette in Vietnam: some do and don’ts in Vietnam Business
With Vietnam’s economy growing strongly, combined with a sense of unease about expanding or continuing in China, many companies see the neighbouring country as an …
Continue ReadingInterview Neil Playfoot: Brewing craft beer around the world
In episode 7 of International Expansion Explained I discussed brewing craft beer around the world with Neil Playfoot, and we looked at some of the …
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