Sustainability is becoming a significant concern among Asian consumers, especially in emerging markets. Selling sustainable consumer goods in Asia can be challenging for food and …
Continue ReadingCase Study: Aldi in China. Can they compete successfully with Hema?
Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail …
Continue ReadingSeize the Opportunity: Vietnam for Food and Drink Exporters
Entering the Vietnamese market can be a rewarding venture for food and drink exporters. With its growing economy and increasing appetite for international flavours, Vietnam …
Continue ReadingMaximising Reach: Marketing with LINE for Food and Drink Exporters
The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive …
Continue ReadingDeep Dive into the Temu Store. Hero or Villain of the Ecommerce World?
Unless you happen to have been living under an extremely large rock with no internet for the past couple of years, you can hardly have …
Continue ReadingWhy live shopping is popular in Indonesia & how your brand can benefit
Indonesia, with its huge (young) population is one of the darlings of South East Asian e-commerce, and even the closure of the TikTok Shop in …
Continue ReadingDiscussion with Allie Rooke: Top Clean Beauty Trends in China
Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …
Continue ReadingChallenges of UK’s Border Target Operating Model for European Exporters
Since leaving the EU in 2020, the UK has been amending their import requirements step by step. However the pandemic and war in the Ukraine, …
Continue ReadingChina Marketing Calendar for the Year of the Dragon
Thinking about China marketing campaign planning can be daunting. It seems like there’s a shopping festival or a promotion every month, so how can you …
Continue ReadingBenefits of Chinese New Year Marketing: Strategies for Successful CNY Ads
Like Christmas, Chinese New Year (CNY) is a time of family gatherings … and special ads. Whilst some are horribly cheesy, if you can get …
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