I’ve written a lot about why working with a distributor is probably the best option for your brand, but not about boosting distributor engagement in …
Continue ReadingCross-Border Challenges in Supply Chains for Small & Medium Companies
As the global marketplace becomes increasingly interconnected, it’s not only giant corporates who are looking to navigate cross-border challenges in supply chains. Small and medium …
Continue ReadingInternational Career Development for Personal and Professional Growth
Lorenzo Fornaroli is the perfect person to talk about international career development, as all through his illustrious career he’s used it has a motor to …
Continue ReadingOpportunities and Challenges entering Food Retail in Austria
Austria, nestled in the heart of Europe, offers a lucrative market for food and beverage companies seeking international expansion. With a strong economy and a …
Continue ReadingThe Future of Smart Retail in China with Ashley Dudarenok
Nowhere has the shopping experience changed in the past 15 years as much as in China. I discussed the future of smart retail in China …
Continue ReadingWhat can China’s Pet Market Trends Teach About Chinese Consumer Behaviour?
If you’re eyeing the expansive Chinese market for your products, understanding the heartbeat of Chinese consumer behaviour is your compass to success. Let’s unravel the …
Continue ReadingCultural EQ: Moving Beyond Intercultural Intelligence Skills Frameworks
All too often intercultural training focuses on rules with “do’s and don’ts of doing business in…”. Those certainly have their place, but how do you …
Continue ReadingWhat’s in my bags? International Business Travel Packing Tips for Women 2
When you travel other people always have an opinion on your luggage, be it “that’s so heavy” or “is that all you’ve got with you”. …
Continue ReadingExport Pricing Strategy in International Trade: Using Price Calculations
Price is a significant factor in the product marketing mix so it’s vital to get your export pricing strategy in international trade right. If you …
Continue ReadingIs your Business Ready for International Expansion? Are you export ready?
Is your business ready for international expansion? How can you recognise the stage in your development when you’re ready to think about tapping into a …
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