Did you know that the ice cream market in China is the largest in the world? And how about the answer to that other mystery: …
Continue ReadingSusan Fang: Business Lessons from International Education Consultants
At first glance the distribution business I usually talk about and international education consultants may not have a great deal in common. Look again though, …
Continue ReadingInternational Customer Service in Korea: Dealing with Media Crises Overseas
Dealing with media crises overseas has to be one of the biggest headaches in international customer service. As a food and beverage producer the liability …
Continue ReadingA sweet business opportunity? Entering the Chinese chocolate market
Whilst I believe the Chinese chocolate market is a worthwhile & growing opportunity for the right brands, I wanted to write this blog post more …
Continue Reading5 Trends to focus on in Chinese Consumer Behaviour 2023
2022 was probably the worst year that most Chinese consumers can remember. However the abrupt scrapping of Zero Covid altered the trajectory of the market, …
Continue ReadingNaver Marketing 2023: why optimising Naver Blog posts pays off
If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue Reading2023 Year of the Rabbit Characteristics & what is your “benmingnian year”?
Around a quarter of the world’s population are celebrating ringing in the lunar new year (often simply referred to as Chinese New Year) so if …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 2
There are a number of Asia market entry mistakes that I see being repeated time and again by companies. These are not the kind of …
Continue ReadingFrequent Mistakes in International Expansion: Asia Market Entry Mistakes 1
This post won’t cover the kind of frequent mistakes in international expansion that I covered here, but will focus more on criteria which are more …
Continue ReadingThe double 11 online shopping festival is dead, long live double 11?
Annual record breaking double 11 online shopping festival sales figures are almost expected, but this year was different. Already last year in my round up, …
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