In my first post on this topic, I looked at the mindset preparation and also the desk work up front of how to make an …
Continue ReadingHow to make an export plan if you want to expand internationally part 1
It’s that time of year again where companies start thinking about their upcoming planning. If you want to expand abroad in the coming year then …
Continue ReadingWhich Personal Branding Facts do Global Brands need to Consider?
Whilst it may seem almost like a contradiction in terms, global brands need to consider how they can use personal branding facts to consolidate their …
Continue Reading3 International Business Failures in the Form of International Case Studies
3 household names…3 US companies who failed in an overseas market for reasons that mostly could have been avoided with some research. So what are …
Continue ReadingInterview with Julia Bingel: Top Tips for Entering China
According to a recent LinkedIn poll that I organised, at least 70% of companies are unsure about doing business in China. Julia Bingel and I …
Continue ReadingJoanne Chan: localisation and translation management. Be multi market ready
When companies expand internationally, translation is often one of the first ideas that they have. However if you want to be multi market ready with …
Continue ReadingKathrin Bussmann: Starting to build your brand in international markets
When you set out on your international expansion journey, it can feel like there are a million and one things to think about (& there …
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