If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …Continue Reading
The double 11 online shopping festival is dead, long live double 11?
Annual record breaking double 11 online shopping festival sales figures are almost expected, but this year was different. Already last year in my round up, …Continue Reading
Digitalisation of Supply Chains 2022: Trends in South East Asia
Since the the beginning of the pandemic, the topic of supply chain crises have often been in the news. Especially for internationally active companies having …Continue Reading
Top Southeast Asia Ecommerce Companies: Shopee, Lazada and Co
With a growth rate of 20.6% in 2022, the southeastern Asian (SEA) region is forecast to see the fastest growing ecommerce retail growth in the …Continue Reading
International Money Transfers Comparison: what do you need to consider?
I interviewed Maria Iacob within the Business Beyond Borders event at the end of 2020. We discussed how you can make an international money transfers …Continue Reading
2021 Singles Day – Is the Shopping Festival starting to lose its’ shine?
For the last 13 years since it’s inauguration, Double 11 (11.11) has been a kind of barometer to show how China’s e-commerce market has been …Continue Reading
Entering the Korean Market by selling on Coupang Global Marketplace
“Coupang? Who on earth is Coupang?” I can hear you ask. Well, if you combined Amazon’s e-commerce capability, Instacart’s shopping capability, and the food service …Continue Reading
Leverage Toutiao’s AI to target Chinese consumers for your brand
This is the final part of my 4-part series looking at Chinese platforms that you might not have considered before for your China marketing. Today …Continue Reading
What is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …Continue Reading
Have you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …Continue Reading