At first glance the distribution business I usually talk about and international education consultants may not have a great deal in common. Look again though, …
Continue ReadingInternational Customer Service in Korea: Dealing with Media Crises Overseas
Dealing with media crises overseas has to be one of the biggest headaches in international customer service. As a food and beverage producer the liability …
Continue ReadingNaver Marketing 2023: why optimising Naver Blog posts pays off
If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue ReadingThe Year of the Tiger 2022: what can you expect working with “tigers”?
As 2022 is the Year of the Water Tiger, I decided to take a light hearted look at the position of the tiger in the …
Continue ReadingEntering the Food and Beverage Market in Korea: Part 3 Understand Consumers
This is the third & final part of my mini-series looking at entering the food and beverage market in Korea. The first two parts looked …
Continue ReadingEntering the Food and Beverage Market in Korea: Finding the Right Importer
This is part 2 of my guide to entering the food and beverage market in Korea. I’ll be looking at methods of selecting a partner …
Continue ReadingA Guideline to Entering the Food and Beverage Market in Korea
This is a topic that I’ve been asked to speak on frequently recently, so I decided to write this guideline to entering the food and …
Continue Reading