Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business …
Continue ReadingExport Pricing Strategy in International Trade: Using Price Calculations
Price is a significant factor in the product marketing mix so it’s vital to get your export pricing strategy in international trade right. If you …
Continue ReadingExport pricing strategy in international trade: 1 key to product market fit
Export pricing and costing is a part of the marketing mix that often is neglected until quite late in the planning process. However, getting this …
Continue ReadingCarter Laptop Bags: Custom Product Development Sourcing in China
Charlotte Carter is the founder of Carter Bags, a UK brand of premium ladies laptop bags made with recycled materials. Combining custom product development together …
Continue ReadingWhat now? International Sales and Service for your Long Term Success
When starting out in export, it’s all too easy to get caught up in the excitement of obtaining and fulfilling that first order. If you …
Continue ReadingNaver Marketing 2023: why optimising Naver Blog posts pays off
If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …
Continue ReadingMultilingual Website Strategy: what is multi language website best practice
Why do companies need multilingual websites? Doesn’t everyone who’s doing international business just speak English anyway? What is multi language website best practice? These and …
Continue ReadingInterview Suzan Brown: selecting a language service provider
When companies expand internationally, translation is often one of the first ideas that they have. To appeal to the locals then great localisation and translation …
Continue ReadingWhat’s the Difference between Douyin and TikTok? Aren’t they the same?
Douyin vs TikTok: on the face of it they may be one and the same thing. However as soon as you take a second glance …
Continue ReadingInterview Neil Playfoot: Brewing craft beer around the world
In episode 7 of International Expansion Explained I discussed brewing craft beer around the world with Neil Playfoot, and we looked at some of the …
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