Understanding history’s role in global leadership is crucial for modern leaders seeking to navigate the complexities of today’s world. Those links combined with understanding historical …
Continue ReadingNavigating International Markets with Fractional Export Sales Specialists
Expanding into international markets is an exciting yet complex endeavour, which can feel really overwhelming. And that’s where fractional export sales specialists, such as Sylwia …
Continue ReadingExploring the Latest Snacking Trends in Southeast Asia in 2025
As someone deeply passionate about the evolving food industry, I closely follow the latest snacking trends in Southeast Asia. The snacking landscape is dynamic, shaped …
Continue ReadingInsights from Monwara Ali on Effective Leadership Strategies in Ramadan
It’s been a few months since my conversation with Monwara Ali for episode 23 of International Expansion Explained. However I want to bring this summary …
Continue ReadingAnalysing the Phenomenal Success of Jellycat in the Chinese Market
Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingRegional Lunar New Year Food Traditions & Symbolism You Need to Know
If you’ve ever travelled within Asia, then you’ll already know that food plays a huge role in building relationships. During the New Year celebrations that’s …
Continue ReadingA Year End Countdown – Making 2025 a Cracker!
It’s that time of year again. The office coffee machine has been replaced by a samovar filled with Glühwein, your inbox is full of “season’s …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue ReadingExport market entry costs for brands: International Market Budgeting 2
International market budgeting is more complex than making a projection for your home market so in this post, we’ll dig into the realities of export …
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