3 household names…3 US companies who failed in an overseas market for reasons that mostly could have been avoided with some research. So what are …
Continue Reading6 Tips: Making the Best First Impression in International Business Meetings
First impressions count, and seldom more so than in international business where non-verbal cues may play an increased role in perceptions. So what preparation is …
Continue ReadingWael Masri: Building international business relationships to drive growth
I often talk about the importance of building international business relationships , and I’d like to share this interview showcasing the work of Wael Masri, …
Continue Reading6 Food and Beverage Industry Trends in Vietnam 2022 to watch out for
With a population of around 100 million and the PWC forecast that it will be the strongest growing economy in the world until 2050, Vietnam …
Continue ReadingAlberto Antinucci: Preparing the Best Market Entry Strategy for China
China is a paradox in the eyes of many external observers. On the one hand it appears completely intransparent, whilst at the same time offering …
Continue ReadingChina Challenges Part 4: finding the right partner in China
Whilst China is a major market for many companies, it is also often spoken of with fear. High as the rewards can be, so are …
Continue ReadingChina Challenges Part 3: Keeping up with “China Speed”
Are you familiar with the expression “China speed“? Whilst it was first coined to describe the exponential economic growth phase that the country was experiencing, …
Continue ReadingChina Challenges Part 2: Understanding Chinese Business Culture
Intercultural competence is frequently regarded as a key skill for successfully doing business internationally, and nowhere is that more important than in China. I would …
Continue ReadingLeo Marra: Challenges of an International Business Development Manager
One of my targets for this year is to do regular LinkedIn/YouTube lives with a variety of international professionals so I was really honoured that …
Continue ReadingThe 2022 Beijing Winter Olympics: Sustainable and Digital?
The Olympic games are always a hugely popular sporting event, however this year’s winter games are also proving controversial. The political tension between China and …
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