Most consumer goods companies budget at least something for market research, for compliance, for marketing spend in a new territory. Far fewer evaluate properly for …
Continue ReadingThe Export Sales Manager Myth – One Job Title Hides Several Different Jobs
“We just need a good export sales manager.” I must have heard some version of that sentence a hundred times over the last thirty years, …
Continue ReadingDeciding Which International Market to Enter: The Operational Reality Check
In part one of this series, we built a long list of candidate markets and scored them for attractiveness. In part two, we put a …
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