Exchange rates play a significant role in both global and domestic markets. It can be intimidating for those new to this subject–but don’t worry! This …
Continue ReadingBenefits of Chinese New Year Marketing: Strategies for Successful CNY Ads
Like Christmas, Chinese New Year (CNY) is a time of family gatherings … and special ads. Whilst some are horribly cheesy, if you can get …
Continue ReadingAre you in the driving seat with international business development?
At the beginning of the year, most international business development professionals start out with lofty goals and plans to “crush” their targets. All too often …
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