Timelines and budgets for international trade shows are such a key element of success that they warrant a post all of their own. Exhibiting at …
Continue ReadingAfter the event: Following up on International Trade Fairs – Part 4
You’ve had all the excitement of an intensive week at an overseas trade show so you’re looking forward to a few days rest? Well, actually …
Continue ReadingExhibiting at International Trade Fairs: The Show Itself – Part 3
Exhibiting at International Trade Fairs is not only a great way to boost your international presence and meet new (& existing) partners but is also …
Continue ReadingThink about Details when Preparing for International Trade Fairs – Part 2
Preparing for International trade fairs can be extremely complicated and you are unlikely to get it 100% right the first time. That’s why I decided …
Continue Reading