If your consumer goods brand is doing business in South Korea then you need to be present on Naver. Optimising Naver Blog posts can really …Continue Reading
The double 11 online shopping festival is dead, long live double 11?
Annual record breaking double 11 online shopping festival sales figures are almost expected, but this year was different. Already last year in my round up, …Continue Reading
2021 Singles Day – Is the Shopping Festival starting to lose its’ shine?
For the last 13 years since it’s inauguration, Double 11 (11.11) has been a kind of barometer to show how China’s e-commerce market has been …Continue Reading
What is Zhihu? How can you use this for your B2B marketing in China?
What is Zhihu? Quite simply, it’s China’s largest Q & A platform, almost like a local form of Quora. Whilst it may look a lot …Continue Reading
Have you thought about using Kuaishou for China Marketing?
Founded in 2011 as a GIF sharing APP, Kuaishou is one of China’s hottest short video platforms & livestreaming social e-commerce apps. Following on from …Continue Reading
Using Bilibili Marketing in your China Strategy
Have you thought of incorporating Bilibili marketing into your mix for China? These days almost everyone has heard of Alibaba, WeChat and TikTok (or Douyin …Continue Reading