Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with “the world’s softest comfort toys”. Since 2013, Jellycat in the Chinese …
Continue ReadingThe Migration from TikTok to Rednote: Xiaohongshu’s American User Influx
I normally focus on evergreen content, however the tsunami of user migration from TikTok to Rednote ahead of the US TikTok ban has been quite …
Continue ReadingChalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov
In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China …
Continue ReadingSeize the Opportunity: Vietnam for Food and Drink Exporters
Entering the Vietnamese market can be a rewarding venture for food and drink exporters. With its growing economy and increasing appetite for international flavours, Vietnam …
Continue ReadingMaximising Reach: Marketing with LINE for Food and Drink Exporters
The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive …
Continue ReadingDeep Dive into the Temu Store. Hero or Villain of the Ecommerce World?
Unless you happen to have been living under an extremely large rock with no internet for the past couple of years, you can hardly have …
Continue ReadingWhy live shopping is popular in Indonesia & how your brand can benefit
Indonesia, with its huge (young) population is one of the darlings of South East Asian e-commerce, and even the closure of the TikTok Shop in …
Continue ReadingDiscussion with Allie Rooke: Top Clean Beauty Trends in China
Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into …
Continue ReadingChina Marketing Calendar for the Year of the Dragon
Thinking about China marketing campaign planning can be daunting. It seems like there’s a shopping festival or a promotion every month, so how can you …
Continue ReadingHumble Start to Global Event: The Double 11 Shopping Festival Has Evolved
The double 11 shopping festival, also known as Singles’ Day, has grown from humble beginnings into a global phenomenon. Originally taking place on the 11th …
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