If you’re eyeing the expansive Chinese market for your products, understanding the heartbeat of Chinese consumer behaviour is your compass to success. Let’s unravel the …
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If you’re thinking about expanding your business and exporting your products to the Philippines, you’re heading in the right direction. The food and beverage industry …
Continue ReadingExport Guide: Selling to the Food and Beverage Industry in the Philippines
When talking about consumer products in South East Asia, the Philippines is often ignored. However it’s worth taking a look at the food and beverage …
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Did you know that the ice cream market in China is the largest in the world? And how about the answer to that other mystery: …
Continue ReadingSusan Fang: Business Lessons from International Education Consultants
At first glance the distribution business I usually talk about and international education consultants may not have a great deal in common. Look again though, …
Continue ReadingThriving in Global Business: the Challenges of International Sales
Whether you’re just starting out or an international sales veteran, you need to understand the challenges of international sales you’ll face prior to feeling you’re …
Continue ReadingExport Pricing Strategy in International Trade: Using Price Calculations
Price is a significant factor in the product marketing mix so it’s vital to get your export pricing strategy in international trade right. If you …
Continue ReadingExport pricing strategy in international trade: 1 key to product market fit
Export pricing and costing is a part of the marketing mix that often is neglected until quite late in the planning process. However, getting this …
Continue ReadingTaking your Career International: Attributes for Global Success
For many people, taking your career international sounds like a dream job, although it’s not all exciting travel and exotic food. What are the attributes …
Continue ReadingWhy an Integrated Business Planning Framework could improve your Exports
The phrases “supply chain crisis” or “VUCA world” could probably be some of THE buzzwords of the last 3 pandemic years. Implementing an integrated business …
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