The United States is the biggest consumer market in the world. It is also where ambitious international brands go to either scale properly or burn …
Continue ReadingSucceeding in China means moving from gambling to strategy
Succeeding in China is a plan (or a dream) for many brands. The market is huge and the numbers sound staggering on the face of …
Continue ReadingYakult in Southeast Asia: Why Slow & Steady Wins the Race
In conversations about success in Southeast Asia, you could be forgiven for thinking that the only success factor is speed. The same phrases come up …
Continue ReadingSecrets to Thriving in Vietnam’s Consumer Goods Market
When people talk about Vietnam’s consumer goods market, it is tempting to jump straight into growth figures, middle-class expansion and retail formats. But markets are …
Continue ReadingWhen Distributor Performance Metrics Reveal Loyalty Is a Liability
There comes a point in every export manager’s life when gut feel isn’t enough – the distributor who once fuelled your growth starts slipping on …
Continue ReadingSeoulful Solutions for Exporting Food and Drinks to South Korea
Exporting food and drinks to South Korea can be both an exciting and bewildering experience. The country’s consumers are discerning, its retailers fast-moving, and its …
Continue ReadingMarket Opportunity Analysis Insights from Ghana’s Rubby Golo
When you’re looking at expanding into new countries, getting the market opportunity analysis right at the start can make or break your success. In episode …
Continue ReadingFreshly brewed case study: why Starbucks is Struggling in China
By mid‑2025, Starbucks stands at a crossroads – it can’t be denied that Starbucks is struggling in China. Their Q1 FY25 results (to end‑December 2024) …
Continue ReadingDealing with Tariffs by Managing Supplier & Distributor Relationships
Dealing with tariffs is an increasingly necessary skill in international business. In the world of international trade, tariffs are a bit like the weather – …
Continue ReadingLessons from Asia on the importance of history in international leadership
In part one, we explored how leadership has deep roots in military history and why understanding that gives us an edge in today’s globalised business …
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