https://kathrynread.com/raising-the-lobster-potential-ai-risks-in-china-for-european-brands/ 2026-03-30T15:46:14+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2026/03/Potential-AI-risks-in-China.jpg Potential AI risks in China https://kathrynread.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-21.25.44.png potential AI risks in China https://kathrynread.com/is-asia-still-worth-it-for-export-by-consumer-goods-brands/ 2026-04-02T06:55:07+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2026/03/Asia-or-GCC.jpg Asia or GCC https://kathrynread.com/wp-content/uploads/2026/03/Is-Asia-worth-it-Asia-vs-GCC-1.jpg is Asia still worth it for export asian market development exporting to asian countries asia market entry strategy asian market entry strategies Asia consumer goods opportunity benefits of exporting to asia exporting to Asia strategy effective market expansion in asia reaching customers in asia asia market outreach international expansion asia international business growth in asia Asia market entry mistakes https://kathrynread.com/us-retail-entry-for-international-brands-the-100-million-masterplan/ 2026-03-28T19:33:14+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2026/02/YT-IEE33-with-Tia-Ellis.png YT IEE33 with Tia Ellis https://kathrynread.com/wp-content/uploads/2026/02/Tia-Ellis-Headshot.png Tia Ellis - a specialist in US retail entry for international brands https://kathrynread.com/pangdonglai-secrets-to-success-and-why-brands-should-care/ 2026-03-23T07:44:24+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2026/02/Pangdonglai-secrets-to-success.png Pangdonglai secrets to success https://kathrynread.com/wp-content/uploads/2026/02/Pangdonglai-infographic.jpg Pangdonglai secrets to success Pangdonglai motivation advice Pangdonglai winning strategies Pangdonglai success principles Pangdonglai lessons for success selling successfully in china succeeding in china https://kathrynread.com/succeeding-in-china-means-moving-from-gambling-to-strategy/ 2026-03-11T17:24:44+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2026/01/IEE32-with-Lina-Bartuseviciute.png IEE32 with Lina Bartuseviciute https://kathrynread.com/wp-content/uploads/2026/01/Lina-Bartuseviciute-copy.jpeg Lina Bartuseviciute https://kathrynread.com/yakult-in-southeast-asia-why-slow-steady-wins-the-race/ 2026-02-17T17:37:18+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2026/01/Yakult-in-Southeast-Asia.jpg Yakult in Southeast Asia https://kathrynread.com/wp-content/uploads/2026/01/Screenshot-2026-01-13-at-10.53.30.png development of yakult in southeast asia past 5 years. the food and beverage market in Southeast Asia depends on being meticulous also with teh supply chains in Southeast Asia https://kathrynread.com/secrets-to-thriving-in-vietnams-consumer-goods-market/ 2026-02-05T17:29:48+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/12/IEE30-with-Benji-Lamb.jpg IEE30 with Benji Lamb https://kathrynread.com/wp-content/uploads/2025/12/Benji-Lamb.jpeg Benji Lamb, a leading expert on Vietnam's consumer goods market https://kathrynread.com/when-distributor-performance-metrics-reveal-loyalty-is-a-liability/ 2026-02-18T15:43:51+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/12/grass-7677230_1280.jpg grass-7677230_1280 https://kathrynread.com/wp-content/uploads/2025/12/performance-metrics.jpg Which distributor performance metrics should you analyse when evaluating distributor performance? A distributor performance review should include a distributor performance assessment and distributor performance tracking https://kathrynread.com/the-rise-of-chagee-how-a-premium-tea-brand-became-a-global-contender/ 2026-01-08T19:08:51+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/11/7d638b5a-f988-4c8a-b92f-3a8a04af9478.png Photo Chagee https://kathrynread.com/wp-content/uploads/2025/11/IMG_9012.jpeg The rise of Chagee could be compared to a tea version of Starbucks https://kathrynread.com/seoulful-solutions-for-exporting-food-and-drinks-to-south-korea/ 2025-12-16T16:57:55+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/10/IEE29-with-Peter-Park.png IEE29 with Peter Park https://kathrynread.com/wp-content/uploads/2025/10/DownloadsPeter-Park.png Peter Park on exporting food and drinks to South Korea https://kathrynread.com/practical-tips-for-managers-on-giving-feedback-to-international-teams/ 2025-12-03T16:54:10+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/10/Giving-feedback-to-international-teams-.jpg Giving feedback to international teams https://kathrynread.com/wp-content/uploads/2025/10/online-5059831_640.jpg giving feedback to international teams. international team feedback communication, feedback challenges in international teams, strategies for cross-border team feedback, multicultural team feedback strategies, multinational team feedback strategies https://youtu.be/-As1T80qKMA https://kathrynread.com/wp-content/uploads/2025/10/Giving-feedback-to-international-teams-.jpg Practical Tips for Managers on Giving Feedback to International Teams Giving feedback to international teams doesn’t have to be awkward. Learn how to adapt your communication across cultures - whether you’re managing Americans, Ukrainians or Japanese colleagues - without losing clarity or respect. Giving Feedback to International Teams https://www.youtube.com/embed/-As1T80qKMA?si=7VZaFxZTfl0wb5mX https://img.youtube.com/vi/-As1T80qKMA?si=7VZaFxZTfl0wb5mX/hqdefault.jpg Practical Tips for Managers on Giving Feedback to International Teams Giving feedback to international teams doesn’t have to be awkward. Learn how to adapt your communication across cultures - whether you’re managing Americans, Ukrainians or Japanese colleagues - without losing clarity or respect. Giving Feedback to International Teams https://kathrynread.com/market-opportunity-analysis-insights-from-ghanas-rubby-golo/ 2025-11-11T08:12:12+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/09/YT-IEE28-with-Rubby-Golo.png YT IEE28 with Rubby Golo https://kathrynread.com/wp-content/uploads/2025/09/Rubby-Golo.jpeg Rubby Golo - Ghana's leading market opportunity analysis specialist https://kathrynread.com/worldwide-health-coverage-for-expats-protect-your-well-being/ 2025-10-28T16:01:06+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/09/stethoscope-7664834_1280.jpg worldwide health coverage for expats https://kathrynread.com/wp-content/uploads/2025/09/He-who-has-health-has-hope.-And-he-who-has-hope-has-everything.-Arabian-proverb-1024x1024.jpg worldwide health coverage for expats, global healthcare needs, travel insurance, healthcare planning, international health insurance, global medical insurance, international expansion explained https://kathrynread.com/trends-in-infant-formula-sales-in-china-2025-how-to-stay-competitive/ 2025-10-11T11:01:43+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/08/baby-6823431_1280.jpg baby-6823431_1280 https://kathrynread.com/wp-content/uploads/2025/08/Screenshot-2025-08-20-at-16.17.29.png Feihe organic infant formula -a key player in infant formula sales in china https://kathrynread.com/freshly-brewed-case-study-why-starbucks-is-struggling-in-china/ 2025-09-02T02:55:35+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/05/taikoo-li-flagship-store.jpg taikoo-li-flagship-store https://kathrynread.com/wp-content/uploads/2025/07/We-see-significant-long-term-potential-in-China-and-are-evaluating-the-best-ways-to-capture-the-future-growth-opportunities.-We-are-looking-for-a-strategic-partner-with-like-minded-values-who-sha-1024x1024.jpg Starbucks is struggling in China and looking to bring in investors https://kathrynread.com/ai-powered-trendspotting-for-southeast-asias-consumer-market/ 2025-09-19T13:23:16+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/07/AI-powered-trendspotting.jpg AI powered trendspotting https://kathrynread.com/wp-content/uploads/2025/07/pexels-jakubzerdzicki-18275926.jpg AI powered Trendspotting AI trendspotting AI driven trendspotting AI driven consumer intelligence https://kathrynread.com/dealing-with-tariffs-by-managing-supplier-distributor-relationships/ 2025-08-28T14:25:07+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/06/tariffs-9449459_1920.jpg tariffs-9449459_1920 https://kathrynread.com/wp-content/uploads/2025/06/tariffs-9449459_640.jpg dealing with tariffs, minimising the impact of tariffs https://kathrynread.com/hidden-challenges-of-multilingual-legal-proceedings-in-cross-border-cases/ 2025-08-08T17:19:58+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/06/business-team-global-business-planning-working-concept.jpg Business Team Global Business Planning Working Concept https://kathrynread.com/wp-content/uploads/2025/06/multilingual-legal-proceedings-1024x1024.jpg multilingual legal proceedings in cross-border cases multilingual litigations in international proceedings https://kathrynread.com/the-618-ecommerce-shopping-festival-mid-year-in-chinas-retail-calendar/ 2025-08-06T09:57:24+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/06/618-ecommerce-shopping-festival.jpg 618 ecommerce shopping festival https://kathrynread.com/wp-content/uploads/2025/06/Screenshot-2025-06-20-at-14.14.27.jpg Household appliances & electronics category in the 2025 618 ecommerce shopping festival. https://kathrynread.com/beyond-the-screen-balancing-online-and-offline-in-international-sales/ 2025-07-17T18:35:52+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/05/IEE27.jpg https://kathrynread.com/wp-content/uploads/2025/06/Sandra-Schütt-300x300.jpeg Sandra Schütt balancing online and offline in international sales for accelerated global expansion https://kathrynread.com/case-study-starbucks-success-story-in-china-despite-the-challenges/ 2025-07-01T16:29:40+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/05/Starbucks-Success-Story-in-China.jpg Starbucks' Success Story in China https://kathrynread.com/wp-content/uploads/2025/05/ff3cb83be35f9526370a72e1231b2805-1024x576.webp Starbucks' success story in China Starbucks' market entry into China was a case study example of succeeding in China https://kathrynread.com/understanding-financial-wellbeing-in-a-multicultural-workforce-for-success/ 2025-11-13T12:58:45+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/05/Picture-1-e1746555629749.png https://kathrynread.com/wp-content/uploads/2025/05/financial-wellbeing-in-a-multicultural-workforce-300x200.jpg financial wellbeing in a multicultural workforce - working with multicultural teams https://kathrynread.com/building-brand-trust-while-dealing-with-cross-cultural-challenges/ 2025-06-13T14:54:16+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/04/Lena-Zeger-IEE-episode-26.jpg Lena Zeger IEE - episode 26 https://kathrynread.com/wp-content/uploads/2025/04/Lena-Zeger-300x300.jpg Lener Zeger spoke with me on dealing with cross-cultural challenges https://youtu.be/Zn3XrY8QOmU https://kathrynread.com/wp-content/uploads/2025/04/Lena-Zeger-IEE-episode-26.jpg Building Brand Trust While Dealing with Cross-Cultural Challenges To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building brand trust while dealing with cross-cultural challenges across diverse cultures, & developing specialised strategies that resonate with distinct audiences. dealing with cross-cultural challenges https://www.youtube.com/embed/EZhG6Jlig_Q https://img.youtube.com/vi/EZhG6Jlig_Q/hqdefault.jpg Building Brand Trust While Dealing with Cross-Cultural Challenges To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building brand trust while dealing with cross-cultural challenges across diverse cultures, & developing specialised strategies that resonate with distinct audiences. dealing with cross-cultural challenges https://www.youtube.com/embed/oyJvd876UIc https://img.youtube.com/vi/oyJvd876UIc/hqdefault.jpg Building Brand Trust While Dealing with Cross-Cultural Challenges To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building brand trust while dealing with cross-cultural challenges across diverse cultures, & developing specialised strategies that resonate with distinct audiences. dealing with cross-cultural challenges https://www.youtube.com/embed/Zn3XrY8QOmU https://img.youtube.com/vi/Zn3XrY8QOmU/hqdefault.jpg Building Brand Trust While Dealing with Cross-Cultural Challenges To truly be successful internationally, brands need more than just a simple understanding of foreign markets. In order to thrive, companies need to be building brand trust while dealing with cross-cultural challenges across diverse cultures, & developing specialised strategies that resonate with distinct audiences. dealing with cross-cultural challenges https://kathrynread.com/lessons-from-asia-on-the-importance-of-history-in-international-leadership/ 2025-05-22T16:40:03+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/04/Understanding-historys-role-in-global-leadership.webp Understanding-historys-role-in-global-leadership https://kathrynread.com/wp-content/uploads/2022/03/Sun-Tzu-strategy-underestimating-China-1-300x300.jpg Sun Tzu strategy quote Illustrates the importance of history in international leadership. Understanding history's role in global leadership is key as is historical context for better leadership outcomes https://kathrynread.com/the-power-of-understanding-historys-role-in-global-leadership-today/ 2025-05-16T13:03:07+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/03/Understanding-historys-role-in-global-leadership.jpg Understanding history's role in global leadership https://kathrynread.com/wp-content/uploads/2025/03/One-must-change-ones-tactics-every-ten-years-if-one-wishes-to-maintain-ones-superiority-300x300.jpg Understanding history's role in global leadership. This quote shows the importance of history in international leadership. Understanding the historical context for better leadership outcomes https://kathrynread.com/navigating-international-markets-with-fractional-export-sales-specialists/ 2025-05-02T09:46:29+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/03/IEE25-Kathryn-Read-with-Sylwia-Haczkiewicz-1.jpg IEE25 Kathryn Read with Sylwia Haczkiewicz (1) https://kathrynread.com/wp-content/uploads/2025/03/Sylwia-Haczkiewicz.jpeg Sylwia Haczkiewicz, fractional export sales specialist https://kathrynread.com/exploring-the-latest-snacking-trends-in-southeast-asia-in-2025/ 2025-12-22T10:47:03+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/02/latest-snacking-trends-in-southeast-asia.jpg latest snacking trends in southeast asia https://kathrynread.com/wp-content/uploads/2025/02/Screenshot-2025-02-19-at-16.57.36.jpg latest snacking trends in southeast Asia - premiumisation of snacks https://kathrynread.com/insights-from-monwara-ali-on-effective-leadership-strategies-in-ramadan/ 2025-03-25T17:35:14+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/02/Kathryn-Read-with-Monwara-Ali.jpg Kathryn Read with Monwara Ali https://kathrynread.com/wp-content/uploads/2025/02/Monwara.jpeg Monwara Ali talking about effective leadership strategies in Ramadan https://kathrynread.com/analysing-the-phenomenal-success-of-jellycat-in-the-chinese-market/ 2025-03-15T19:17:01+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/02/image-7.webp https://kathrynread.com/wp-content/uploads/2025/01/bashful-luxe-bunny-juniper-shopping-desktop.jpg Narrative storytelling is a key part of the success of Jellycat in the Chinese market https://youtu.be/BoK95wwHe2c https://kathrynread.com/wp-content/uploads/2025/02/image-7.webp Analysing the Phenomenal Success of Jellycat in the Chinese Market Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with "the world's softest comfort toys". Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike. How did that success come about? jellycat in the chinese market https://www.youtube.com/embed/BoK95wwHe2c?si=a1x3j_ZfbLceX-Y8 https://img.youtube.com/vi/BoK95wwHe2c?si=a1x3j_ZfbLceX-Y8/hqdefault.jpg Analysing the Phenomenal Success of Jellycat in the Chinese Market Jellycat, a high-end gift brand founded in London in 1999, has become synonymous with "the world's softest comfort toys". Since 2013, Jellycat in the Chinese market has become a cult brand beloved by children and adults alike. How did that success come about? jellycat in the chinese market https://kathrynread.com/the-migration-from-tiktok-to-rednote-xiaohongshus-american-user-influx/ 2025-02-28T13:21:15+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/01/YT-IEE31-with-Olivia-Plotnick.jpg YT IEE31 with Olivia Plotnick https://kathrynread.com/wp-content/uploads/2025/01/Olivia-Plotnick-683x1024.jpg Olivia Plotnick is an expert on Chinese social media who has been much in demand in the last week to talk about the migration from TikTok to rednote of American users https://kathrynread.com/regional-lunar-new-year-food-traditions-symbolism-you-need-to-know/ 2025-03-11T10:54:38+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2025/01/8C0B5224-41E7-41BF-81CD-CF3545C97709_1_201_a.jpeg 8C0B5224-41E7-41BF-81CD-CF3545C97709_1_201_a https://kathrynread.com/wp-content/uploads/2025/01/IMG_8112-768x1024.jpeg lunar new year food traditions include dumplings which are often shaped like ancient gold ingots to symbolise prosperity https://kathrynread.com/a-year-end-countdown-making-2025-a-cracker/ 2025-01-24T15:42:40+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/12/desk-1140699_1280.jpg desk-1140699_1280 https://kathrynread.com/wp-content/uploads/2024/12/year-end-countdown.jpg There's nothing wrong with a plan, but remember Von Moltke's famous dictum that no plan survives first contact with the enemy. The danger is a plan that seduces us into thinking failure is impossible and adaptation is unnecessary - a kind of ‘Titanic' plan, unsinkable (until it hits the iceberg). - Tim Harford https://kathrynread.com/chalk-cheese-digitalisation-in-china-vs-germany-with-alexandra-stefanov/ 2025-01-12T17:17:04+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/12/IEE24-with-Alexandra-Stefanov.jpg IEE24 with Alexandra Stefanov https://kathrynread.com/wp-content/uploads/2024/12/Alexandra-Stefanov-254x300.jpg Alexandra Stefanov a specialist on digitalisation in China https://www.youtube.com/embed/JQIV7GkQiqc https://kathrynread.com/wp-content/uploads/2024/12/IEE24-with-Alexandra-Stefanov.jpg Chalk & Cheese? Digitalisation in China vs. Germany with Alexandra Stefanov In today’s fast-paced and interconnected digital landscape, understanding the varying trends in global digitalisation is invaluable. I discussed these dynamics with Alexandra Stefanov, a China observer specialising in digitalisation in China versus the trends in Germany. digitalisation in China https://kathrynread.com/export-market-entry-costs-for-brands-international-market-budgeting-2/ 2025-05-12T07:10:19+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/11/International-MArket-Planning-of-Costs.jpg International MArket Planning of Costs https://kathrynread.com/wp-content/uploads/2024/11/Screenshot-2024-11-20-at-11.04.49.png be aware of potentially high hidden expenses when international market budgeting https://kathrynread.com/estimating-sales-for-international-market-budgeting-for-new-countries/ 2024-12-21T17:09:22+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/10/road-3491344_1280.jpg road-3491344_1280 https://kathrynread.com/wp-content/uploads/2024/10/Planning-is-bringing-the-future-into-the-present-so-you-can-do-something-about-it-NOW-1024x1024.jpg Quote about creating budgets for export markets https://kathrynread.com/is-achieving-precise-demand-planning-in-fmcg-exports-impossible/ 2025-05-28T14:01:02+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/09/supermarket-949912_1280.jpg supermarket-949912_1280 https://kathrynread.com/wp-content/uploads/2024/09/IMG_8909-915x1024.jpeg achieving precise demand planning can't be done with a crystal ball. Accurate demand planning in food and beverages is almost impossible https://kathrynread.com/leading-across-borders-7-tips-to-successfully-manage-a-fully-remote-international-business/ 2024-11-19T18:27:46+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/10/88d6b036d1ef84488849e844885d5c8f.jpg https://kathrynread.com/wp-content/uploads/2023/04/International-Customer-services-helps-when-dealing-with-media-crises-overseas-1024x576.jpeg international customer service in times of media crises https://kathrynread.com/which-of-these-worldwide-market-expansion-strategies-is-the-best-for-you/ 2024-10-30T16:39:23+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/08/Worldwide-market-expansion-strategies.jpg Worldwide market expansion strategies https://kathrynread.com/wp-content/uploads/2024/08/Its-not-the-strongest-or-the-most-intelligent-who-will-survive-but-those-who-can-best-manage-change-1024x1024.jpg Quote related to worldwide market expansion strategies, international expansion strategy https://youtu.be/41qwhcKVLVs https://kathrynread.com/wp-content/uploads/2024/08/Worldwide-market-expansion-strategies.jpg Which of these worldwide market expansion strategies is the best for you? If you're new to the exporting space, then choosing from the worldwide market expansion strategies that are out there can seem really overwhelming. It's hard to understand what is the best approach for your business, so I thought I'd go through a few options. worldwide market expansion strategies https://www.youtube.com/embed/41qwhcKVLVs https://img.youtube.com/vi/41qwhcKVLVs/hqdefault.jpg Which of these worldwide market expansion strategies is the best for you? If you're new to the exporting space, then choosing from the worldwide market expansion strategies that are out there can seem really overwhelming. It's hard to understand what is the best approach for your business, so I thought I'd go through a few options. worldwide market expansion strategies https://www.youtube.com/embed/3x2j-cRz1oA https://img.youtube.com/vi/3x2j-cRz1oA/hqdefault.jpg Which of these worldwide market expansion strategies is the best for you? If you're new to the exporting space, then choosing from the worldwide market expansion strategies that are out there can seem really overwhelming. It's hard to understand what is the best approach for your business, so I thought I'd go through a few options. worldwide market expansion strategies https://kathrynread.com/local-to-global-developing-a-global-mindset-for-international-expansion/ 2024-10-02T15:28:18+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/08/IEE22-with-Jiaran-Wang.jpg IEE22 with Jiaran Wang http://kathrynread.com/wp-content/uploads/2024/08/Jiaran-Wang.jpeg Jiaran Wang https://www.youtube.com/embed/xCGj72wWxI4 https://img.youtube.com/vi/xCGj72wWxI4/hqdefault.jpg Local to global: Developing a global mindset for international expansion "Think global, act local". With those words, HSBC Group created themselves one of the most iconic taglines in the international business world. But how DO you go about developing a global mindset for international expansion when your company is looking to go from local to global? local to global https://kathrynread.com/are-you-export-ready-questions-top-international-trade-advisors-will-ask/ 2024-10-09T14:57:41+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/08/Top-international-trade-advisors.jpg Top international trade advisors https://kathrynread.com/wp-content/uploads/2024/08/planning-4897792_640-300x200.jpg Flexibility is a key part of are you export ready? Questions top international trade advisors will ask. https://kathrynread.com/selling-sustainable-consumer-goods-in-asia-for-food-and-drinks-exporters/ 2024-09-23T14:08:19+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/08/continents-6768751_1280.jpg continents-6768751_1280 https://kathrynread.com/wp-content/uploads/2024/08/Newly-launched-UAE-organic-food-e-commerce-site-seeks-to-become-region-s-biggest.jpg selling sustainable consumer goods in Asia for food and drink exporters https://kathrynread.com/why-the-hype-bubble-tea-as-a-cultural-phenomenon/ 2024-08-17T18:36:25+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/07/Cultural-phenomenon-of-bubble-tea.jpg Cultural-phenomenon-of-bubble-tea https://kathrynread.com/wp-content/uploads/2024/07/twL_drink_C_24D02_C9BUmCJH8g__24E098hClh-259x300.webp bubble tea as a cultural phenomenon - here from Chun Shui Tang https://kathrynread.com/victoria-rennoldson-speaking-is-a-key-skill-in-international-leadership/ 2024-08-09T17:40:43+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/06/International-Expansion-Explained-episode-21-2.jpg International Expansion Explained - episode 21 (2) https://kathrynread.com/wp-content/uploads/2024/06/Victoria-Rennoldson-300x300.jpeg Victoria Rennoldson https://www.youtube.com/embed/wbEnNSikpZ8 https://img.youtube.com/vi/wbEnNSikpZ8/hqdefault.jpg Victoria Rennoldson: Speaking is a key skill in International Leadership Effective communication is one of the cornerstones of international leadership. I chatted with communication coach & cross-cultural trainer Victoria Rennoldson to learn about her insights on this topic. This conversation was filled with practical tips & deep reflections so you're going to want to read until the end. international leadership https://kathrynread.com/case-study-aldi-in-china-can-they-compete-successfully-with-hema/ 2024-10-09T07:12:57+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/06/Can-Aldi-compete-with-Hema.jpg Can Aldi compete with Hema https://kathrynread.com/wp-content/uploads/2024/06/ALDI_Shanghai-Grand-Opening-1024x531.jpeg Aldi in china first offline store opening - aldi market entry into china https://www.youtube.com/embed/0dsNRlh-JrY https://img.youtube.com/vi/0dsNRlh-JrY/hqdefault.jpg Case Study: Aldi in China. Can they compete successfully with Hema? Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail scene, even being tipped to compete with the Alibaba owned "new retail" supermarket chain, Hema (also known as Fresh Hippo). Do you think Aldi can compete? aldi in china https://www.youtube.com/embed/e8aPcPlSYi4 https://img.youtube.com/vi/e8aPcPlSYi4/hqdefault.jpg Case Study: Aldi in China. Can they compete successfully with Hema? Would you have expected to find the German brand Aldi in China? They are one of the up and coming players in the Chinese retail scene, even being tipped to compete with the Alibaba owned "new retail" supermarket chain, Hema (also known as Fresh Hippo). Do you think Aldi can compete? aldi in china https://kathrynread.com/seize-the-opportunity-vietnam-for-food-and-drink-exporters/ 2024-10-25T11:54:16+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/05/Vietnam-for-food-and-drink-exporters.jpg Vietnam for food and drink exporters https://kathrynread.com/wp-content/uploads/2024/05/Supermarket.jpg food and drink exporters need to adapt their flavours to local taste - snack shelves in the supermarket https://kathrynread.com/wp-content/uploads/2024/05/TVC_MONTE_15s_MASTER_0514.mp4 https://kathrynread.com/wp-content/uploads/2024/05/Vietnam-for-food-and-drink-exporters.jpg Seize the opportunity: Vietnam for food and drink exporters Entering the Vietnamese market can be a rewarding venture for food and drink exporters. With its growing economy and increasing appetite for international flavours, Vietnam offers substantial opportunities for companies looking for sales - not only in the manufacturing space. food and drink exporters https://kathrynread.com/maximising-reach-marketing-with-line-for-food-and-drink-exporters/ 2024-08-21T11:15:20+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/05/Marketing-with-Line-for-food-and-drink-exporters.jpg Marketing with Line for food and drink exporters https://kathrynread.com/wp-content/uploads/2024/05/Line-User-demographics-1024x551.png Marketing with LINE for food and drink exporters https://youtu.be/Xyu1BO5FvO8 https://kathrynread.com/wp-content/uploads/2024/05/Marketing-with-Line-for-food-and-drink-exporters.jpg Maximising Reach: Marketing with LINE for Food and Drink Exporters The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive customer loyalty and sales? Marketing with LINE is easier than you might think with many options for brands to drive engagement. food and drink exporters https://www.youtube.com/embed/Xyu1BO5FvO8?si=1G5HdA3-o1n5xlzP https://img.youtube.com/vi/Xyu1BO5FvO8?si=1G5HdA3-o1n5xlzP/hqdefault.jpg Maximising Reach: Marketing with LINE for Food and Drink Exporters The LINE app is hugely popular across Taiwan, Japan, Thailand and Indonesia, so how can food and drink exporters take advantage of this to drive customer loyalty and sales? Marketing with LINE is easier than you might think with many options for brands to drive engagement. food and drink exporters https://kathrynread.com/fred-copestake-partnering-skills-in-international-channel-sales/ 2024-06-11T15:41:14+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/05/Partnering-skills-in-international-channel-sales.jpg Partnering-skills-in-international-channel-sales https://kathrynread.com/wp-content/uploads/2024/05/Fred-Copestake.jpeg Fred Copestake - partnering skills in international channel sales https://www.youtube.com/embed/zdh-qfgUZu8\u0026t=5s https://img.youtube.com/vi/zdh-qfgUZu8\u0026t=5s/hqdefault.jpg Fred Copestake: Partnering Skills in International Channel Sales In expanding a business globally, understanding local markets and cultures is crucial. Effective management of international channel sales and partnerships requires a skilled manager who can balance various demands and maintain a wide range of skills. international channel sales https://www.youtube.com/embed/zdh-qfgUZu8 https://img.youtube.com/vi/zdh-qfgUZu8/hqdefault.jpg Fred Copestake: Partnering Skills in International Channel Sales In expanding a business globally, understanding local markets and cultures is crucial. Effective management of international channel sales and partnerships requires a skilled manager who can balance various demands and maintain a wide range of skills. international channel sales https://kathrynread.com/deep-dive-into-the-temu-store-hero-or-villain-of-the-ecommerce-world/ 2024-06-12T06:57:10+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/04/Temu-cover-photo.webp Temu cover photo https://kathrynread.com/wp-content/uploads/2024/04/Screenshot-2024-04-22-at-19.48.33.png https://www.statista.com/statistics/1417955/most-downloaded-marketplace-apps-worldwide/ worldwide downloads of Temu in 2023 https://kathrynread.com/coming-soon-to-retail-near-you-supermarket-trends-to-watch-out-for/ 2024-05-10T15:08:23+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/04/Supermarket-trends-to-watch-out-for.jpg Supermarket trends to watch out for https://kathrynread.com/wp-content/uploads/2024/03/mushroom-based-seafood-alternative-Esencia.webp vegan seafood alternative on the basis of mycellium by Esencia Foods - definitely one of the supermarket trends https://www.youtube.com/embed/p6VbHIgTE24 https://img.youtube.com/vi/p6VbHIgTE24/hqdefault.jpg Coming soon to retail near you? Supermarket trends to watch out for Whilst Asia may be seen as the leader in innovative grocery store trends, I'm sure some of these supermarket trends will be already visible in retailers in your part of the world. I'll divide them into technological innovations, product developments and consumer insights. supermarket trends https://kathrynread.com/why-live-shopping-is-popular-in-indonesia-how-your-brand-can-benefit/ 2024-08-06T12:46:43+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/03/why-live-shopping-is-popular-in-Indonesia.jpg why live shopping is popular in Indonesia https://kathrynread.com/wp-content/uploads/2024/03/share-of-online-spending-in-the-asia-pacific-region-by-selected-countries-2022-12346-1024x647.jpg why live shopping is popular in indonesia https://kathrynread.com/discussion-with-allie-rooke-top-clean-beauty-trends-in-china/ 2024-04-11T18:47:38+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/02/IEE18-Kathryn-Read-with-Allie-Rooke.jpeg IEE18 Kathryn Read with Allie Rooke https://kathrynread.com/wp-content/uploads/2024/02/Allie-Rooke.jpeg Allie Rooke - my discussion partner on top clean beauty trends in china https://www.youtube.com/embed/BOGYMTPpcQ0 https://img.youtube.com/vi/BOGYMTPpcQ0/hqdefault.jpg Discussion with Allie Rooke: Top Clean Beauty Trends in China Forget the misconception that animal tests are always needed if you want to export skin care to China. My discussion with Allie Rooke dove into the top clean beauty trends in China and explored strategies for successful market entry. clean beauty trends in china https://kathrynread.com/challenges-of-uks-border-target-operating-model-for-european-exporters/ 2024-04-02T07:59:37+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/02/brexit-3579599_1280.jpg brexit-3579599_1280 https://kathrynread.com/wp-content/uploads/2021/01/book-4293729_640.jpg book with the long story of UK vs EU "the never-ending Brexit story". Now we move to the Border Target Operating model for European exporters https://kathrynread.com/china-marketing-calendar-for-the-year-of-the-dragon/ 2024-03-04T15:19:47+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/02/China-MArketing-Calendar-in-the-Year-of-the-Dragon.jpg China-MArketing-Calendar-in-the-Year-of-the-Dragon https://kathrynread.com/wp-content/uploads/2024/02/lantern-festival-977259_640.jpg make sure to incorporate a mix of traditional festivals and shopping events when China marketing campaign planning for your social media marketing in China and China social commerce plans https://kathrynread.com/understanding-the-influence-of-exchange-rates-on-international-business/ 2024-11-06T09:22:57+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/01/samson-ZGjbiukp_-A-unsplash.jpg samson-ZGjbiukp_-A-unsplash https://kathrynread.com/wp-content/uploads/2024/01/Screenshot-2024-01-12-at-16.48.02.png The influence of exchange rates on international business can be catastrophic as in this example in Lebanon in 2021/22 https://kathrynread.com/benefits-of-chinese-new-year-marketing-strategies-for-successful-cny-ads/ 2024-01-30T14:14:27+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/01/Benefits-of-Chinese-New-Year-Marketing.jpg Benefits-of-Chinese-New-Year-Marketing https://kathrynread.com/wp-content/uploads/2024/01/2024-Year-of-the-Wood-Dragon-1024x1024.jpg Use the Chinese zodiac as one of your strategies for successful cny ad campaigns & reap the benefits of Chinese New Year marketing https://www.youtube.com/embed/JsvdcbxDyWM https://img.youtube.com/vi/JsvdcbxDyWM/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://www.youtube.com/embed/PZVs_hB5-nU https://img.youtube.com/vi/PZVs_hB5-nU/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://www.youtube.com/embed/cRERSLwpVDQ https://img.youtube.com/vi/cRERSLwpVDQ/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://www.youtube.com/embed/7ixwqDSdDfU https://img.youtube.com/vi/7ixwqDSdDfU/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://www.youtube.com/embed/UYktUyUJwIE https://img.youtube.com/vi/UYktUyUJwIE/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://www.youtube.com/embed/OAQxqkM4XJg https://img.youtube.com/vi/OAQxqkM4XJg/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://www.youtube.com/embed/5Cpm8VDeiOE https://img.youtube.com/vi/5Cpm8VDeiOE/hqdefault.jpg Benefits of Chinese New Year Marketing: Strategies for Successful CNY Ads Like Christmas, Chinese New Year (CNY) is a time of family gatherings ... and special ads. Whilst some are horribly cheesy, if you can get it right there are definite benefits of Chinese New Year Marketing. Let's look at some strategies for successful CNY ad campaigns. benefits of chinese new year marketing https://kathrynread.com/are-you-in-the-driving-seat-with-international-business-development/ 2024-02-17T09:01:38+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2024/01/driving-seat-with-international-business-development.jpg driving seat with international business development https://kathrynread.com/wp-content/uploads/2024/01/pexels-andrea-piacquadio-787476.jpg international business development managers need to be in the driving seat in their business https://kathrynread.com/insights-from-the-new-silk-roads-by-peter-frankopan/ 2024-01-22T15:36:33+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/12/Peter-Frankopan-the-New-Silk-roads.jpg Peter Frankopan - the New Silk roads https://kathrynread.com/wp-content/uploads/2023/12/PEter-Frankopan.jpeg Peter Frankopan, Oxford professor and author of The NEw Silk Roads https://kathrynread.com/renewing-gacc-registration-in-china-for-food-beverage-manufacturers/ 2026-03-27T15:55:48+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/11/c7c8d2bb711f8488ea14598f8a4c029caf7653d1_2_700x467.jpeg c7c8d2bb711f8488ea14598f8a4c029caf7653d1_2_700x467 https://kathrynread.com/wp-content/uploads/2023/12/Screenshot-2026-03-25-at-18.16.45.png renewing your GACC registration in china https://kathrynread.com/best-travel-gifts-for-businesswomen-working-internationally-in-2023/ 2023-12-08T21:17:21+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/12/Best-travel-gifts-for-businesswomen.jpeg Best travel gifts for businesswomen https://kathrynread.com/wp-content/uploads/2023/12/Screenshot-2023-12-04-at-17.26.17.png Samsonite Spinner luggage set - best travel gifts for business women https://kathrynread.com/humble-start-to-global-event-the-double-11-shopping-festival-has-evolved/ 2024-01-02T16:17:37+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/11/11.11.2023.jpg https://kathrynread.com/wp-content/uploads/2023/11/03fig-21844-chinas-singles-day-1024x576.gif development of GMV during the double 11 shopping festival https://kathrynread.com/why-how-should-you-enhance-distributor-loyalty-in-export-markets/ 2025-02-05T10:12:46+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/10/Enhance-Distributor-Loyalty.jpeg Enhance Distributor Loyalty https://kathrynread.com/wp-content/uploads/2023/10/Why-make-the-effort-to-enhance-distributor-loyalty-1024x516.jpeg Why make the effort to enhance distributor loyalty https://kathrynread.com/cross-border-challenges-in-supply-chains-for-small-medium-companies/ 2023-12-21T16:49:27+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/10/cross-border-challenges-in-supply-chains-1.jpeg cross-border challenges in supply chains (1) https://kathrynread.com/wp-content/uploads/2023/09/img-smKBCEhBEyamDbDtQjPke-1024x819.jpeg Cross-border challenges in supply chains will force the evolution of global supply chains https://www.youtube.com/embed/Oi81jLKYEGg https://img.youtube.com/vi/Oi81jLKYEGg/hqdefault.jpg Cross-Border Challenges in Supply Chains for Small & Medium Companies As the global marketplace becomes increasingly interconnected, it's not only giant corporates who are looking to navigate cross-border challenges in supply chains. Small & medium sized companies, including in the food & beverage space, are also looking to expand globally. Discussion with Lorenzo Fornaroli. cross-border challenges in supply chains https://kathrynread.com/maximise-international-market-entry-through-digital-marketing-strategy/ 2025-01-17T15:49:12+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/10/pexels-mikael-blomkvist-6476260.jpg pexels-mikael-blomkvist-6476260 https://kathrynread.com/wp-content/uploads/2023/10/internet-4463031_640.jpeg Maximise International Market Entry Through Digital Marketing Strategy https://kathrynread.com/pros-cons-of-working-with-an-exclusive-distributor-in-export-markets/ 2025-04-23T16:01:13+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/10/ai-generated-8129653_1280.jpg ai-generated-8129653_1280 https://kathrynread.com/wp-content/uploads/2023/05/Challenges-of-international-sales-1024x576.jpeg Thriving in Global Business for international business development professionals. Working with an exclusive distributor to leverage their relationships https://kathrynread.com/asias-coffee-industry-outlook-emerging-trends-in-the-region/ 2023-12-30T17:24:24+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/10/plantation-7599089_1280.jpeg plantation-7599089_1280 https://kathrynread.com/wp-content/uploads/2023/10/top-coffee-producing-countries-chart-725x1024.jpeg There's a growing coffee industry in Asia: what's Asia's coffee industry outlook? Asia is a major world producer of coffee https://www.youtube.com/embed/On8yXiZVgvk https://img.youtube.com/vi/On8yXiZVgvk/hqdefault.jpg Asia's Coffee Industry Outlook: Emerging Trends in the Region If I asked you what people mostly drink in Asia, chances are that you'd say "tea" & whilst that's true, it's not the whole story by a long way anymore. So what's Asia's coffee industry outlook? What trends are affecting the growing coffee industry in Asia, and how has this all developed out of a darker past? Asia's coffee industry outlook https://kathrynread.com/international-career-development-for-personal-and-professional-growth/ 2023-11-21T15:15:41+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/09/Kathryn-Read-with-Lorenzo-Fornaroli.jpeg Kathryn Read with Lorenzo Fornaroli https://kathrynread.com/wp-content/uploads/2021/06/Lorenzo-Fornaroli.jpeg Lorenzo Fornaroli - international career development can fuel personal and professional growth https://www.youtube.com/embed/Oi81jLKYEGg https://img.youtube.com/vi/Oi81jLKYEGg/hqdefault.jpg International Career Development for Personal and Professional Growth Lorenzo Fornaroli is the perfect person to talk about international career development, as all through his illustrious career he's used it has a motor to accelerate his personal and professional growth. Lorenzo was my guest on episode 17 of International Expansion Explained, & I shall be dividing our discussion into 2. international career development https://www.youtube.com/embed/mTDnAmqFoVc https://img.youtube.com/vi/mTDnAmqFoVc/hqdefault.jpg International Career Development for Personal and Professional Growth Lorenzo Fornaroli is the perfect person to talk about international career development, as all through his illustrious career he's used it has a motor to accelerate his personal and professional growth. Lorenzo was my guest on episode 17 of International Expansion Explained, & I shall be dividing our discussion into 2. international career development https://kathrynread.com/opportunities-and-challenges-entering-food-retail-in-austria/ 2023-11-22T16:59:32+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/09/AT-highlights750x500-e1695824464328.jpeg AT-highlights750x500 https://kathrynread.com/wp-content/uploads/2023/09/8d00d820edc449a9804bfb38e6799151.jpeg Map of Austria https://kathrynread.com/8-essential-international-food-trade-fairs-for-brand-owners-who-export/ 2025-06-02T13:35:47+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/08/tokyo-big-site-1823002_1280.jpeg tokyo-big-site-1823002_1280 https://kathrynread.com/wp-content/uploads/2021/10/following-up-on-international-trade-fairs.jpg following up on international trade fairs is an important aspect of your international food trade fairs policy https://www.youtube.com/embed/SqmJzQ_43MU https://img.youtube.com/vi/SqmJzQ_43MU/hqdefault.jpg 8 Essential International Food Trade Fairs for Brand Owners who Export If you are looking at expanding your business internationally, then international trade fairs (or international trade shows as they are called in the US) offer excellent opportunities to present your brand overseas and search for new partners. Which are the most important international food trade fairs though? international food trade fairs https://kathrynread.com/the-future-of-smart-retail-in-china-with-ashley-dudarenok/ 2024-11-11T17:37:29+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/09/International-Expansion-Explained-episode-19.jpeg International Expansion Explained - episode 19 https://kathrynread.com/wp-content/uploads/2023/09/Ashley-Dudarenok.jpeg Ashley Dudarenok - a specialist on the future of smart retail in China https://www.youtube.com/embed/Ktn1Wpe1npc\u0026t=1s https://img.youtube.com/vi/Ktn1Wpe1npc\u0026t=1s/hqdefault.jpg The Future of Smart Retail in China with Ashley Dudarenok Nowhere has the shopping experience changed in the past 15 years as much as in China. I discussed the future of smart retail in China with Ashley Dudarenok, and we touched also on the state of the economy, Chinese social commerce trends, and the importance of localisation. future of smart retail in china https://www.youtube.com/embed/Ktn1Wpe1npc https://img.youtube.com/vi/Ktn1Wpe1npc/hqdefault.jpg The Future of Smart Retail in China with Ashley Dudarenok Nowhere has the shopping experience changed in the past 15 years as much as in China. I discussed the future of smart retail in China with Ashley Dudarenok, and we touched also on the state of the economy, Chinese social commerce trends, and the importance of localisation. future of smart retail in china https://kathrynread.com/embracing-the-new-era-of-international-distribution/ 2023-10-26T18:27:13+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/09/International-Distribution-Model-Analysis.jpeg International Distribution Model Analysis https://kathrynread.com/wp-content/uploads/2023/09/international-distribution-300x300.jpg international distribution model analysis https://kathrynread.com/what-can-chinas-pet-market-trends-teach-about-chinese-consumer-behaviour/ 2023-10-17T15:05:07+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/08/cat-1044914_1280.jpeg cat-1044914_1280 https://kathrynread.com/wp-content/uploads/2023/08/6f4f6a2e-3062-472c-9db8-9f3d62ff220e_1664x1042-1024x641.webp Spending on pet market trends in China. China pet market size https://kathrynread.com/navigating-the-basics-of-taiwanese-business-culture-for-exporters/ 2023-10-14T14:47:10+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/08/city-g00d36f29a_1280.jpeg city-g00d36f29a_1280 Image by Timo Volz from Pixabay https://kathrynread.com/wp-content/uploads/2023/08/Taiwan-Map-L-754x1024.jpeg Map of Taiwan - Taiwanese business culture is shaped also by the geography of hte country https://www.youtube.com/embed/kMK1mQaG2IA https://img.youtube.com/vi/kMK1mQaG2IA/hqdefault.jpg Navigating the Basics of Taiwanese Business Culture for Exporters Often either ignored, only regarded as a political pawn or simply lumped together with the Mainland, Taiwanese business culture is not often discussed. So in this post, I'll be looking at what makes Taiwan unique & why you should invest the time to learn about doing business in Taiwan. taiwanese business culture https://kathrynread.com/exploring-the-market-for-alternative-protein-in-apac-focus-indonesia/ 2023-10-03T17:04:04+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/08/jakarta-4845108_1280.jpeg jakarta-4845108_1280 https://kathrynread.com/wp-content/uploads/2023/08/Angies-Tempeh-BakKwa.webp Products such as Angies Tempeh Bak Kwa are driving the growth of alternative protein in APAC https://kathrynread.com/cultural-eq-moving-beyond-intercultural-intelligence-skills-frameworks/ 2023-10-06T11:29:22+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/07/YT-IEE-16-with-Michelle-Bradley.jpeg YT IEE 16 with Michelle Bradley https://kathrynread.com/wp-content/uploads/2023/07/Michelle-Bradley-300x300.jpeg Michelle Bradley intercultural intelligence skills trainer for cultural eq https://www.youtube.com/embed/kMK1mQaG2IA https://img.youtube.com/vi/kMK1mQaG2IA/hqdefault.jpg Cultural EQ: Moving Beyond Intercultural Intelligence Skills Frameworks - Kathryn Read All too often intercultural training focuses on rules with “do’s and don’ts of doing business in…”. Those certainly have their place, but how do you move people beyond those strict intercultural intelligence skills frameworks to a more flexible approach? How do we develop true cultural EQ? For episode 16 of intercultural intelligence skills https://kathrynread.com/trends-in-the-food-and-beverage-industry-in-the-philippines/ 2023-09-24T16:37:27+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/07/IMG_6325-scaled.jpeg https://kathrynread.com/wp-content/uploads/2023/07/Screenshot-2023-07-19-at-16.24.39-1024x458.png trends in the food and beverage industry in the philippines - convenience https://kathrynread.com/export-guide-selling-to-the-food-and-beverage-industry-in-the-philippines/ 2023-09-18T14:00:07+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/07/Food-and-Beverage-MArket-in-the-Philippines.jpeg Food and Beverage MArket in the Philippines https://kathrynread.com/wp-content/uploads/2023/07/E4BE82B2-962B-4F23-ACD5-216B305F4F6A-1024x768.jpeg Chicken inasol in Bacolod https://kathrynread.com/review-cynthia-dearins-business-beyond-borders-take-your-company-global/ 2023-11-17T19:59:03+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/07/Business-Beyond-Borders.-Take-your-Company-global.jpg Business-Beyond-Borders.-Take-your-Company-global https://kathrynread.com/wp-content/uploads/2023/07/Cynthia-Dearin.jpeg Cynthia Dearin, author of Business BEyond Borders. Take your Company Global https://kathrynread.com/whats-in-my-bags-international-business-travel-packing-tips-for-women-2/ 2023-11-17T20:13:58+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/07/luggage-g415469b04_1280.jpeg luggage-g415469b04_1280 https://kathrynread.com/wp-content/uploads/2023/03/international-business-travel-checklist-before-going-on-a-business-trip.jpeg international business travel checklist before going on a business trip https://kathrynread.com/whats-in-my-bags-international-business-travel-packing-tips-for-women-1/ 2023-08-18T14:46:01+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/06/IMG_7092-scaled.jpeg https://kathrynread.com/wp-content/uploads/2023/06/IMG_1426-225x300.jpeg black Tumi laptop rucksack and burnt orange chili water bottle international business travel checklist - how to pack for business travel https://kathrynread.com/get-the-scoop-on-the-ice-cream-market-in-china-what-you-need-to-know/ 2023-11-17T12:54:51+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/06/Ice-cream-Market-in-China.jpeg Ice cream Market in China https://kathrynread.com/wp-content/uploads/2023/06/Ice-Cream-Market-in-China-in-billion-E.jpeg Ice Cream market in China in billion € 2016 - 2021 https://youtu.be/y754m59ldY8 https://kathrynread.com/wp-content/uploads/2023/06/Ice-cream-Market-in-China.jpeg Get the Scoop on the Ice Cream Market in China: what you need to know Did you know that the ice cream market in China is the largest in the world? And how about the answer to that other mystery: did ice cream come from China? Let's dive into the world of the Chinese ice cream market & see what you need to know to either introduce your brand or sell to Chinese consumers abroad. ice cream market in china https://www.youtube.com/embed/y754m59ldY8 https://img.youtube.com/vi/y754m59ldY8/hqdefault.jpg Get the Scoop on the Ice Cream Market in China: what you need to know Did you know that the ice cream market in China is the largest in the world? And how about the answer to that other mystery: did ice cream come from China? Let's dive into the world of the Chinese ice cream market & see what you need to know to either introduce your brand or sell to Chinese consumers abroad. ice cream market in china https://kathrynread.com/susan-fang-business-lessons-from-international-education-consultants/ 2023-08-01T16:45:56+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/06/Blog_IEE15_Susan-Fang.jpeg Blog_IEE15_Susan-Fang https://kathrynread.com/wp-content/uploads/2023/06/Susan-Fang.jpeg Susan Fang - one of the UK's and Taiwan's top international education consultants https://www.youtube.com/embed/N60qVUqH3xc https://img.youtube.com/vi/N60qVUqH3xc/hqdefault.jpg Susan Fang: Business Lessons from International Education Consultants At first glance the distribution business I usually talk about, & international education consultants may not have a great deal in common. Look again though, with my discussion with Susan Fang, & learn how to build international relationships & do international business from a different perspective. international education consultants https://kathrynread.com/thriving-in-global-business-the-challenges-of-international-sales/ 2025-04-29T14:37:03+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/05/Challenges-of-international-sales.jpeg Challenges of international sales https://kathrynread.com/wp-content/uploads/2023/05/culture-is-like-an-onion-1024x1024.jpeg Understanding cultural nuances is essential for overcoming challenges and thriving in international sales https://kathrynread.com/connecting-across-cultures-a-global-business-expansion-strategy-for-brands/ 2024-01-26T14:45:48+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/06/A-global-business-expansion-strategy.jpeg A global business expansion strategy https://kathrynread.com/wp-content/uploads/2022/05/choice-2692575_640.jpeg choice signs Make the right choices in your global business expansion strategy in order to build your brand in international markets using these global business expansion tips https://youtu.be/XrcpMU9y9ls https://kathrynread.com/wp-content/uploads/2023/06/A-global-business-expansion-strategy.jpeg Connecting Across Cultures: A Global Business Expansion Strategy for Brands Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business expansion strategy.  I'll examine strategies for building an international brand in today's VUCA world with examples. global business expansion strategy https://www.youtube.com/embed/rQo6zr1nHvw https://img.youtube.com/vi/rQo6zr1nHvw/hqdefault.jpg Connecting Across Cultures: A Global Business Expansion Strategy for Brands Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business expansion strategy.  I'll examine strategies for building an international brand in today's VUCA world with examples. global business expansion strategy https://www.youtube.com/embed/XrcpMU9y9ls https://img.youtube.com/vi/XrcpMU9y9ls/hqdefault.jpg Connecting Across Cultures: A Global Business Expansion Strategy for Brands Our global marketplace provides businesses with enormous opportunities for expansion. Reaching multiple cultures and audiences requires careful thought, an attentive approach and a global business expansion strategy.  I'll examine strategies for building an international brand in today's VUCA world with examples. global business expansion strategy https://kathrynread.com/export-pricing-strategy-in-international-trade-using-price-calculations/ 2023-10-19T07:43:19+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/05/Export-Pricing-strategy.jpeg Export Pricing strategy https://kathrynread.com/wp-content/uploads/2023/05/Export-pricing-strategy-in-international-trade-.jpeg Price positioning in overseas markets export pricing and costing pricing strategy for export https://kathrynread.com/export-pricing-strategy-in-international-trade-1-key-to-product-market-fit/ 2023-09-30T09:33:13+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/05/Pricing-strategy-for-export-is-part-of-product-market-fit.jpeg Pricing-strategy-for-export-is-part-of-product-market-fit https://kathrynread.com/wp-content/uploads/2023/05/Screenshot-2023-05-17-at-18.04.39.png export pricing strategy in international trade is a key element of product market fit https://kathrynread.com/is-your-business-ready-for-international-expansion-are-you-export-ready/ 2023-06-27T16:14:07+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/05/Is-your-business-ready-for-international-expansion.jpeg Is your business ready for international expansion https://kathrynread.com/wp-content/uploads/2023/05/Are-you-Export-ready.jpeg Is your business ready for international expansion? You need to be export ready before tapping into a new market. If you want to be multi market ready there's a lot to think about https://kathrynread.com/taking-your-career-international-attributes-for-global-success/ 2024-01-06T17:13:09+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/05/Copy-of-LIVE_Michael-Maeder.jpeg Copy-of-LIVE_Michael-Maeder https://kathrynread.com/wp-content/uploads/2023/05/WhatsApp-Image-2023-01-31-at-13.51.52-200x300.jpg Michael Maeder Taking your career international: attributes for global success https://www.youtube.com/embed/F89SMDMYDzY https://img.youtube.com/vi/F89SMDMYDzY/hqdefault.jpg Taking your Career International: Attributes for Global Success For many people, taking your career international sounds like a dream job, although it's not all exciting travel and exotic food. What are the attributes for global success that are needed to future proof your career in international business? This was originally a live discussion with Michael Maeder. attributes for global success https://kathrynread.com/why-an-integrated-business-planning-framework-could-improve-your-exports/ 2023-06-13T02:48:45+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2022/08/how-to-make-an-export-plan.jpeg how to make an export plan https://kathrynread.com/wp-content/uploads/2023/04/62e053ee66cbc7f8be364950158186b6.jpg What is integrated business planning - an integrated business planning definition https://kathrynread.com/do-you-know-how-to-fire-a-distributor-and-why-you-might-need-to/ 2023-06-06T12:45:33+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/04/dead-end-1529593_1920.jpeg dead-end-1529593_1920 https://kathrynread.com/wp-content/uploads/2020/12/image-1-e1611041507589.png show your track record - knowing when & how to fire a distributor is something you need to be aware of https://kathrynread.com/international-business-skills-needed-to-future-proof-your-career/ 2024-08-28T12:26:06+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/04/International-Business-Skills-Needed.jpeg International Business Skills Needed https://kathrynread.com/wp-content/uploads/2023/04/Data-literacy.jpeg International Business Skills needed to future proof your career https://kathrynread.com/international-customer-service-in-korea-dealing-with-media-crises-overseas/ 2023-05-25T07:27:21+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/04/International-Customer-services-helps-when-dealing-with-media-crises-overseas.jpeg International Customer service helps when dealing with media crises overseas https://kathrynread.com/wp-content/uploads/2022/02/how-to-sell-during-a-crisis-1024x683.jpg matches: how to sell during a crisis. international customer service - dealing with media crises overseas demands fast reactions to stop the spread https://kathrynread.com/5-global-business-podcasts-to-keep-you-ahead-of-the-game/ 2023-05-16T16:21:44+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/03/global-business-podcasts.jpg global business podcasts https://kathrynread.com/wp-content/uploads/2021/11/Screenshot-2021-11-21-at-17.41.34.png Interlinks Podcast with Patrick Daly one of my favourite global business podcasts https://www.youtube.com/embed/dAeZMgZgDRA https://img.youtube.com/vi/dAeZMgZgDRA/hqdefault.jpg 5 Global Business Podcasts to keep you ahead of the game It can feel like every woman & her dog have a podcast. Whilst there are lots of general business podcasts out there, global business podcasts are thinner on the ground. Identifying the best podcasts for international business, not focused on a specific market, is tough so here are 5 I listen to. global business podcasts https://kathrynread.com/carter-laptop-bags-custom-product-development-sourcing-in-china/ 2023-05-12T12:18:12+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/03/IEE12-LIVE_-Charlotte-Carter.jpeg IEE12 LIVE_ Charlotte Carter https://kathrynread.com/wp-content/uploads/2023/03/Charlotte-Carter.jpeg Charlotte Carter, owner of Carter laptop bags with ethical sourcing in China and custom product development https://www.youtube.com/embed/N0BP3e3mbNM https://img.youtube.com/vi/N0BP3e3mbNM/hqdefault.jpg Carter Laptop Bags: Custom Product Development Sourcing in China Charlotte Carter is the founder of Carter Bags, a UK brand of premium ladies laptop bags made with recycled materials. Combining custom product development together with sourcing in China meant that the Carter laptop bags can be offered at an affordable price point. carter laptop bags https://kathrynread.com/55-questions-to-ask-when-youre-looking-for-international-distributors/ 2025-09-03T02:30:32+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/03/Ask-lots-of-questions-when-qualifying-international-distributors.jpeg Ask lots of questions when qualifying international distributors - 1 https://kathrynread.com/wp-content/uploads/2023/03/looking-for-international-distributors.jpeg Questions to ask when looking for international distributors https://www.youtube.com/embed/-ZjOQAbywXA https://img.youtube.com/vi/-ZjOQAbywXA/hqdefault.jpg 55+ Questions to Ask When You're Looking for International Distributors When looking for international distributors, there are many questions you should ask to ensure a successful partnership. The questions can be divided into 5 main categories: background, experience, process, logistics, & values. You need to adjust for your individual business but these are the main points to consider. looking for international distributors https://kathrynread.com/before-going-on-a-business-trip-best-practices-for-business-travel-plans/ 2023-04-24T15:52:44+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/03/IMG_4497-scaled.jpeg Vienna Airport https://kathrynread.com/wp-content/uploads/2023/03/travel-tips-for-business-trips.jpeg travel tips for business trips https://kathrynread.com/a-sweet-business-opportunity-entering-the-chinese-chocolate-market/ 2023-10-19T15:37:45+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/03/chocolates-2224998_1920.jpeg chocolates-2224998_1920 https://kathrynread.com/wp-content/uploads/2023/03/Chinese-chocolate-market-consumption-per-capita-2021.png Chinese chocolate market consumption per capita 2021 https://www.youtube.com/embed/upxapY0yfZY https://kathrynread.com/wp-content/uploads/2023/03/chocolates-2224998_1920.jpeg A sweet business opportunity: entering the Chinese chocolate market? Whilst I believe the Chinese chocolate market is a worthwhile & growing opportunity for the right brands, I wanted to write this blog post more as a case study to demonstrate how you need to adapt your products for overseas markets. chinese chocolate market https://kathrynread.com/what-now-international-sales-and-service-for-your-long-term-success/ 2023-04-13T11:37:53+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/03/LIVE_Kim-Kirkendall_blog.jpeg LIVE_Kim Kirkendall_blog https://kathrynread.com/wp-content/uploads/2023/02/Kim-Kirkendall.jpeg Kim Kirkendall - an expert on international sales and service https://www.youtube.com/embed/dAeZMgZgDRA https://kathrynread.com/wp-content/uploads/2023/03/LIVE_Kim-Kirkendall_blog.jpeg What now? International Sales and Service for your Long Term Success When starting out in export, it's all too easy to get caught up in the excitement of obtaining and fulfilling that first order. If you want to retain that customer for the long term and build your reputation in the market, you need to also think about international sales and service. Service isn't an afterthought. international sales and service https://www.youtube.com/embed/dAeZMgZgDRA https://kathrynread.com/wp-content/uploads/2023/03/LIVE_Kim-Kirkendall_blog.jpeg What now? International Sales and Service for your Long Term Success When starting out in export, it's all too easy to get caught up in the excitement of obtaining and fulfilling that first order. If you want to retain that customer for the long term and build your reputation in the market, you need to also think about international sales and service. Service isn't an afterthought. international sales and service https://kathrynread.com/5-trends-to-focus-on-in-chinese-consumer-behaviour-2023/ 2024-01-01T10:04:58+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/02/Shanghai.jpeg https://kathrynread.com/wp-content/uploads/2023/02/Screenshot-2023-02-15-at-15.47.17-1024x742.png Chinese consumer behaviour evolves with consumer confidence https://kathrynread.com/naver-marketing-2023-why-optimising-naver-blog-posts-pays-off/ 2024-10-04T14:50:39+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/02/Optimising-Naver-blog-posts.jpeg Optimising Naver blog posts https://kathrynread.com/wp-content/uploads/2023/02/Screenshot-2023-02-08-at-14.45.41-1024x705.png Naver Blog overview naver vs google in korea https://kathrynread.com/types-of-international-distribution-channels-to-maximise-global-reach/ 2024-10-14T11:40:01+00:00 weekly 0.8 https://kathrynread.com/wp-content/uploads/2023/02/Choosing-international-distribution-channels.jpeg Choosing international distribution channels https://kathrynread.com/wp-content/uploads/2023/02/types-of-international-distribution-channels-300x300.png types of international distribution channels for your route to market plan