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Interview Neil Playfoot: Brewing craft beer around the world

Last Updated: on 18/10/202208/09/2022by Kathryn4 Comments on Interview Neil Playfoot: Brewing craft beer around the world
craft brewing around the world

In episode 7 of International Expansion Explained I discussed brewing craft beer around the world with Neil Playfoot, and we looked at some of the …

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How to make an export plan 2 – the concrete action plan

Last Updated: on 07/03/202331/08/2022by Kathryn18 Comments on How to make an export plan 2 – the concrete action plan
sample export plan example

In my first post on this topic, I looked at the mindset preparation and also the desk work up front of how to make an …

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How to make an export plan if you want to expand internationally part 1

Last Updated: on 02/03/202325/08/2022by Kathryn16 Comments on How to make an export plan if you want to expand internationally part 1
how to make an export plan. Making an export plan - doing the foundational work

It’s that time of year again where companies start thinking about their upcoming planning. If you want to expand abroad in the coming year then …

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Managing Global Teams & Building Culture Working across Borders

Last Updated: on 03/02/202318/08/2022by Kathryn14 Comments on Managing Global Teams & Building Culture Working across Borders

It’s one thing to have a decentralised team spread across the world. However how do you best go about building culture (of the positive kind) …

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Store Checks in International Sales: A Retail Audit Example

Last Updated: on 02/03/202310/08/2022by Kathryn16 Comments on Store Checks in International Sales: A Retail Audit Example
Store checks are an important part of any international sales visit

Love ’em or hate ’em, doing store checks is an integral part of the job for anyone in international sales or product management. This kind …

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Interview Laura Cortes: Custom Product Development & Sourcing from China

Last Updated: on 03/03/202304/08/2022by Kathryn16 Comments on Interview Laura Cortes: Custom Product Development & Sourcing from China
Sourcing in China

What are the main questions you need to consider if you’re thinking about sourcing from China? These will differ depending on whether you are just …

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Finding the Perfect Partner: Distributor Dating in a Hybrid World

Last Updated: on 11/12/202327/07/2022by Kathryn15 Comments on Finding the Perfect Partner: Distributor Dating in a Hybrid World

Do you want the bad news or the good news first? It’s never been harder to find the right distribution partner in international markets, but …

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Which Personal Branding Facts do Global Brands need to Consider?

Last Updated: on 24/06/202314/07/2022by KathrynLeave a Comment on Which Personal Branding Facts do Global Brands need to Consider?
why is personal branding important for global brands?

Whilst it may seem almost like a contradiction in terms, global brands need to consider how they can use personal branding facts to consolidate their …

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3 International Business Failures in the Form of International Case Studies

Last Updated: on 22/11/202407/07/2022by Kathryn10 Comments on 3 International Business Failures in the Form of International Case Studies
International Case studies of international brands that failed due to culture mistakes

3 household names…3 US companies who failed in an overseas market for reasons that mostly could have been avoided with some research. So what are …

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Digitalisation of Supply Chains 2022: Trends in South East Asia

Last Updated: on 14/09/202230/06/2022by Kathryn4 Comments on Digitalisation of Supply Chains 2022: Trends in South East Asia
Digitalisation of Supply Chains 2022

Since the the beginning of the pandemic, the topic of supply chain crises have often been in the news. Especially for internationally active companies having …

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Download my free ebook: “Get International Right from the Start”

A step by step guide to analysing and comparing the suitability of different markets for your products.